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Google Rebrands the Fitbit App as Google Health; a $9.99-A-Month AI Health Coach

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Google rebrands the Fitbit App as Google Health; a $9.99-Per-Month AI Health Coach

News in Short:

  • Google is rebranding the Fitbit app as Google Health starting May 19.
  • The new Google Health Coach uses Gemini AI for personalized wellness guidance.
  • The service will cost $9.99 per month under Google Health Premium.
  • Select Fitbit and Pixel Watch users will get early access first.

Google Health is officially launching on May 19 as Google rebrands the Fitbit app and introduces a new AI-powered wellness coach. The new service combines fitness tracking, sleep monitoring, nutrition insights, and health guidance into a single subscription powered by Gemini AI.

The launch arrives alongside the new Fitbit Air wearable. Google says the updated platform will become the center of its long-term health and fitness ecosystem. The company is also positioning the AI coach as a smarter alternative to traditional fitness apps.

What is Google Health and why is Google replacing Fitbit?

Google Health is the new name for the Fitbit app ecosystem. The rebrand reflects Google’s broader plan to unify fitness tracking, wellness monitoring, and AI-powered coaching under one platform.

Google acquired Fitbit in 2021 to strengthen its wearable and health strategy. Since then, the company has gradually integrated Fitbit technology into Pixel devices and Android smartwatches. Now, Google appears ready to move beyond simple activity tracking.

Instead of focusing only on steps or workouts, Google Health aims to become a full wellness platform powered by AI.

The updated app will still support familiar Fitbit features. However, Gemini AI now sits at the center of the experience.

How does the Google Health AI coach work?

Google says the new Google Health Coach acts like a personalized digital wellness assistant. During setup, users answer questions about their goals, daily routine, exercise habits, injuries, and available workout equipment.

The AI then builds customized recommendations based on that information.

Unlike standard fitness apps, the coach also adapts over time. Users can update goals using natural language conversations. They can log workouts, meals, and wellness activities by typing, speaking, uploading files, or sharing photos.

Google says the AI coach combines data from multiple sources before generating insights. That includes fitness metrics, sleep tracking, nutrition data, environmental factors, menstrual cycle tracking, and even U.S. medical records if users allow access.

The company says the goal is to provide “context-aware” guidance instead of isolated health summaries.

Where will the AI coach appear inside the app?

The AI coach will appear directly inside the Today tab of the Google Health app. However, Google is also expanding the feature across other sections of the platform.

Inside the Fitness tab, the AI can recommend workouts and training guidance. In the Sleep tab, it offers personalized sleep analysis and recovery suggestions. Meanwhile, the Health tab provides broader wellness summaries using combined health signals.

Google also redesigned cycle tracking, nutrition tracking, and mental wellness features to better support AI-generated insights.

This signals a major shift from passive health tracking toward interactive health assistance.

How much does Google Health Premium cost?

The AI coaching service will be included with Google Health Premium, the subscription formerly known as Fitbit Premium. Google confirmed pricing will remain at $9.99 per month or $99 annually.

However, users subscribed to Google AI Pro or Google AI Ultra will receive Google Health Premium at no additional cost.

That move could help Google bundle its growing AI services into one ecosystem. It also increases the value of existing Gemini AI subscriptions.

Which devices support Google Health AI coach?

Google says the AI coach will initially roll out to select Fitbit and Pixel Watch users. Support for additional devices will arrive later.

Interestingly, Google also confirmed that anyone can download the Google Health app. However, users without supported Fitbit or Pixel Watch devices may need to wait before gaining access to the AI coach.

The company has not shared a timeline for wider compatibility.

That could become important as competition in wearable AI expands rapidly. Companies across the fitness industry are racing to build smarter wellness platforms using artificial intelligence.

Why is this launch important for the AI wearable race?

The timing of the Google Health launch matters. AI-powered health tracking is quickly becoming the next major battleground for wearable companies.

Fitness brands are no longer competing only on hardware design or battery life. Instead, companies now want AI systems that can interpret user behavior, predict wellness patterns, and deliver personalized coaching.

Google’s approach combines Gemini AI with Fitbit’s long-established health tracking system. That gives the company access to years of fitness and wellness data.

The strategy also mirrors broader industry trends. Wearable companies increasingly market AI as a daily assistant rather than a simple tracking feature.

Google’s launch of the AI-powered Google Health platform may push rivals to expand their own subscription-based wellness ecosystems even faster.

Conclusion

Google Health marks one of Google’s biggest wearable software changes since acquiring Fitbit. By combining Gemini AI with fitness, sleep, nutrition, and wellness tracking, the company is turning health data into a conversational AI experience.

The new Google Health platform launches globally on May 19 alongside Fitbit Air, signaling Google’s next major step in AI-powered personal wellness.

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