News in short

• Lenskart has opened evolv, its first concept flagship store in India, in Worli, Mumbai.
• The store combines eyewear shopping with design, technology and interactive experiences.
• Customers can access AI-assisted eye testing and remote optometrist consultations.
• A digital shopping assistant helps customers explore the eyewear collection.
• Lenskart says it plans to open select evolv stores in the future.

Buying glasses could become a more interactive experience with Lenskart’s new retail concept. The eyewear brand has opened Lenskart evolv, its first concept flagship store in India, in Worli, Mumbai.

The store combines eyewear shopping with technology, design and fashion. It introduces AI-assisted eye testing, remote optometrist consultations and a digital shopping assistant to help customers explore eyewear.

Located at Trade View Utopia City on Pandurang Budhkar Marg, the store is now open to customers. Lenskart also plans to introduce select evolv stores in the future, although it has not announced further locations.

What is Lenskart evolv, and how is it different?

Lenskart evolv is a new retail format designed to make eyewear shopping more than a conventional browse-and-buy experience. Its concept, described by the company as “Vision Beyond Retail”, combines product discovery with technology and interactive store design.

The Worli flagship features a futuristic, chrome-finished aesthetic. Its design encourages customers to explore eyewear as a fashion accessory and an expression of personal style.

For shoppers, the idea is to make discovering frames more engaging. Instead of focusing only on selecting and purchasing glasses, the store brings the surrounding experience into the shopping journey.

Lenskart has also incorporated interactive installations and curated experiences. These include a live window display showcasing eyewear, a humanoid, an interactive Polaroid photo booth and personalised eyewear utility cases.

How will AI-assisted eye testing benefit customers?

One of the key features of Lenskart evolv is AI-assisted eye testing, supported by remote optometrist consultations.

This setup brings technology into the eye-testing process while allowing customers to consult an optometrist remotely. It could make the experience more convenient for shoppers who want to explore their vision-care needs and eyewear options in one place.

However, Lenskart has not detailed the exact tests available, how the AI system works or whether the service differs from its existing eye-testing offerings. Customers should confirm the testing process and the optometrist’s role at the store.

The distinction matters because AI-assisted testing should not automatically be interpreted as a replacement for professional eye care. The announcement does not claim that the technology can diagnose every eye condition.

Digital shopping assistant aims to simplify frame discovery

Lenskart evolv also features a digital shopping assistant that helps customers explore the eyewear collection. The company says intelligent store technologies, including Tango Eye, support the connected retail experience.

For customers, these tools are intended to make product discovery more intuitive and engaging. They could help shoppers navigate the collection while experiencing the store’s technology-led format.

However, Lenskart has not explained the digital assistant’s complete capabilities. It is not yet clear whether it recommends frames based on face shape, personal preferences or other criteria.

The company has also not specified how Tango Eye is used inside the store. Customers looking for particular features should check directly with store staff.

Where is Lenskart evolv located?

Lenskart evolv is located at Trade View Utopia City, Pandurang Budhkar Marg, Worli, Mumbai. The store is now open to customers.

The launch marks Lenskart’s effort to explore a different kind of physical eyewear retail. Its combination of AI-assisted eye testing, remote optometrist consultations and digital shopping tools could appeal to customers who want a more technology-led shopping experience.

For now, evolv remains a concept flagship rather than a widely available store format. Lenskart says it plans to introduce select stores in the future, but it has not announced a rollout timeline or additional locations.