Snapchat Rolls Out AI Video Lenses for Platinum Users
Snapchat has introduced AI-powered video lenses exclusively for its Platinum subscribers. The company announced that these new lenses will bring a fresh and interactive way to use augmented reality (AR). Users can now add AI-generated animals or flowers to their videos, making their content more engaging and fun.
What Are AI Video Lenses?
AI Video Lenses are a new feature that allows users to enhance their videos using artificial intelligence. Snapchat has developed these lenses using its in-house generative video model. The first set of AI lenses includes a fox, a raccoon, and a flower effect.
With the fox lens, a virtual fox appears and snuggles on your shoulder. The raccoon lens adds playful raccoons scampering over your head. The flower lens creates a beautiful scene with flowers blooming in front of you while the camera smoothly zooms out.
More AI Lenses Coming Every Week
Snapchat has promised to release new AI lenses every week. The company aims to continuously improve its AI-powered effects and provide fresh experiences for its users. This move aligns with Snapchat’s long-standing commitment to AR and AI innovation.
According to Snap, these lenses leverage advanced AI and machine learning technology to bring high-quality visual effects to Snapchatters. The company is excited to see how users will create and share content using these new tools.
History of AI and AR Innovations
The company has always been at the forefront of AR technology. Over the years, it has introduced features like face filters, Bitmoji avatars, and even real-time background transformations. Last year, the company unveiled an on-device AI model that could change a user’s background and outfit in real time.
These new AI Video Lenses take the experience a step further by adding animated elements that seamlessly interact with the user. The technology behind these lenses showcases how AI can blend with AR to create immersive digital experiences.
Exclusive for Platinum Subscribers
For now, these AI-powered video lenses are available only to Platinum subscribers. This premium tier offers additional features and exclusive content to those who opt for it. While Snapchat has not yet confirmed if these AI lenses will be available to all users in the future, Platinum members currently enjoy early access to these innovations.
What This Means for Snapchat Users
With the introduction of AI Video Lenses, users will get more creative freedom. These lenses allow Snapchatters to make their videos more interactive and visually appealing. The weekly updates also ensure that there will always be something new to explore.
Moreover, this move positions the company as a leader in AI-powered video effects. While other social media platforms are experimenting with AI, Snapchat is already integrating it into everyday user experiences.
The Future of AI in Snapchat
Snapchat’s ongoing investment in AI technology suggests that more advanced features are on the way. As AI continues to evolve, we can expect even more interactive lenses and creative tools in the future. The ability to blend AI with AR could open up new possibilities for digital content creation.
For now, Snapchat Platinum users can enjoy the benefits of AI Video Lenses and look forward to new additions every week. This update is another step toward making social media experiences more engaging, personalized, and entertaining.
