Key Highlights
- Sony Bravia 9 II and Bravia 7 II are now available in India with new RGB LED display technology.
- Both TV series use Sony’s XR Processor, Google TV, and support Dolby Vision, Dolby Atmos, and IMAX Enhanced.
- The new lineup offers up to 85-inch screen sizes, 120Hz refresh rate, Wi-Fi 6, and gaming features for PlayStation 5.
- Sony Bravia 9 II starts at Rs. 8,39,900, while the Bravia 7 II starts at Rs. 3,59,900.
Sony Bravia 9 II has officially launched in India alongside the Sony Bravia 7 II, expanding the company’s premium television portfolio with new RGB LED display technology. The latest smart TVs combine Sony’s XR Processor, RGB Backlight Master Drive Pro, Google TV, Dolby Vision, Dolby Atmos, and gaming-focused features into one package. The launch also introduces Sony’s latest display innovations designed to improve color accuracy, brightness, and contrast for premium home entertainment.
The company has announced pricing for both TV lineups, with the Bravia 9 II positioned as the flagship offering and the Bravia 7 II targeting buyers looking for premium features at a relatively lower price point.
What is new in the Sony Bravia 9 II?
The biggest highlight of the Sony Bravia 9 II is its new True RGB LED display technology. Unlike conventional LED televisions, Sony’s RGB Backlight Master Drive Pro independently controls red, green, and blue light sources. This enables the television to produce richer colors, higher brightness, and improved contrast while maintaining accurate color reproduction across different scenes.
The TV is powered by Sony’s Cognitive XR Processor, which analyzes picture elements similarly to how humans perceive images. The processor works alongside XR Clear Image, XR Motion Clarity, and RGB Triluminos Max technologies to improve sharpness, motion handling, and overall picture quality.
Sony has also equipped the Bravia 9 II with Immersive Black Screen Pro technology that minimizes reflections and glare. In addition, the television features Luminance Booster Pro and XR Contrast Booster 40 to deliver deeper blacks and brighter highlights during HDR playback.
How is the Sony Bravia 7 II different?
While the Bravia 7 II shares many premium technologies with its flagship sibling, Sony has positioned it as a more affordable alternative.
The television also features a 4K RGB LED panel with a 120Hz refresh rate, XR Processor, RGB Backlight Master Drive Pro, and Google TV. However, it uses Luminance Booster and XR Contrast Booster 20 instead of the more advanced technologies found on the Bravia 9 II.
The Bravia 7 II is available in four screen sizes, giving buyers greater flexibility depending on room size and budget.
Sony Bravia 9 II and Bravia 7 II price in India
Sony has launched the Bravia 9 II in two large-screen variants.
The 75-inch Sony Bravia 9 II is priced at Rs. 8,39,900, while the 85-inch model costs Rs. 9,89,900. Both variants are available from June 29.
The Sony Bravia 7 II starts at Rs. 3,59,900 for the 55-inch model. The 65-inch variant costs Rs. 4,39,900, while the 75-inch version is priced at Rs. 6,19,900. Buyers opting for the largest 85-inch model will have to pay Rs. 7,19,900.
Sony will sell both television series through Sony retail stores, ShopatSC, major electronics retailers, and leading e-commerce platforms.
What display and picture technologies do the TVs offer?
Both television series feature 4K LCD panels with a resolution of 3,840 × 2,160 pixels and support a native 120Hz refresh rate.
Sony says the RGB LED architecture delivers higher brightness while maintaining color precision. The XR Processor further enhances images using AI-powered scene recognition and dynamic optimization.
The televisions support HDR10, HLG, Dolby Vision, and IMAX Enhanced formats. They also include X-Wide Angle Pro technology, allowing viewers to experience consistent picture quality from different seating positions.
Additionally, Studio Calibrated Modes automatically optimize picture settings for Netflix, Prime Video, and Sony Pictures Core content.
What smart features do the new Sony TVs include?
The Sony Bravia 9 II and Bravia 7 II run Google TV based on Android TV, giving users access to thousands of streaming applications through the Google Play Store.
Both televisions support Google Assistant voice commands, Google Chromecast, and Apple AirPlay for seamless content sharing across devices.
Connectivity options include Wi-Fi 6, Bluetooth 5.3, four HDMI ports, two USB ports, Ethernet, RF input, and satellite connectivity.
The TVs also ship with Sony’s standard voice-enabled remote.
Are the new Bravia TVs built for gamers?
Sony has included several gaming features designed specifically for PlayStation 5 users.
The televisions support Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, and Auto Genre Picture Mode. Together, these features reduce input lag, improve responsiveness, and automatically optimize image settings while gaming.
The 120Hz refresh rate also helps deliver smoother gameplay in supported titles.
How does Sony improve the audio experience?
Audio is another area where Sony has focused heavily. The Bravia 9 II features an 80W Acoustic Multi-Audio+ system with eight speaker units that create more immersive sound placement across the screen. Meanwhile, the Bravia 7 II offers a 40W Acoustic Multi-Audio setup with four speakers.
Both televisions support Dolby Atmos, Dolby Audio, DTS, DTS, Acoustic Centre Sync, and Sony’s 360 Spatial Sound Personalizer, allowing users to enjoy a more cinematic listening experience without immediately requiring an external soundbar.
Final Thoughts
With the launch of the Sony Bravia 9 II and Bravia 7 II, Sony is expanding its premium television lineup in India with advanced RGB LED technology, AI-powered picture processing, immersive audio, and comprehensive gaming support. The Sony Bravia 9 II particularly stands out as the company’s flagship RGB LED television, while the Bravia 7 II brings many of the same premium experiences to a wider audience across multiple screen sizes.
