Music Producer Timbaland Also Launches AI-powered Music Company Stage Zero
Music history just got a major update. Timbaland, one of the world’s most famous music producers, has launched Stage Zero — a new AI-powered music company. And with it, he’s introduced the world’s first fully AI-generated pop artist, TaTa. Her debut song is coming soon, and it could change how music is made forever.
TaTa is not just a fun experiment. She is the start of what Timbaland calls A-pop, or artificial pop music. Her songs are made using Suno, an AI music platform, but human creators are still part of the process. The result? A sound that feels fresh and futuristic — yet still grounded in real musical creativity.
What Makes TaTa the First of Her Kind
Unlike earlier virtual singers or avatars, TaTa’s entire identity was born through AI. Her voice came from a Suno tool called Personas, which lets users create and reuse custom voices. Timbaland says one of those voices instantly clicked with him. That’s when he knew this would be more than just a project — it would be the start of something big.
The music starts with demos created by Timbaland using regular tools. Then, the team uses Suno to expand those demos into full songs. After that, human writers add lyrics and other touches. It’s a true partnership between humans and machines.
Why Stage Zero Matters
Timbaland didn’t build this alone. His co-founders, Zayd Portillo and film producer Rocky Mudaliar, share his vision. Together, they believe AI can do more than just assist — it can help create entirely new music stars. That’s why they built Stage Zero, where they plan to launch more AI artists after TaTa.
While no price has been revealed for TaTa’s debut release, the music will be available digitally. What’s more, TaTa will have a full online presence, including AI-generated videos and content for social media.
The AI Music Debate Is Heating Up
Not everyone is happy with AI in music. Big labels have filed lawsuits against platforms like Suno and Udio, saying they use copyrighted songs to train AI without permission. Artists like Billie Eilish and Stevie Wonder have spoken out, warning that AI threatens real creativity.
But Timbaland sees it differently. He believes this is just like the rise of YouTubers or social media influencers — ideas that once sounded strange but are now the norm. In his eyes, AI pop stars like TaTa are the next big thing.
A New Era in Music
With Stage Zero and TaTa, Timbaland is leading a bold shift in music. This isn’t just about fun tech tools. It’s about creating stars who never existed before. It’s about rethinking how songs are made. And it’s about bringing AI and human creativity together in ways we’ve never seen.
One thing is clear: the first true AI pop artist is here. And her name is TaTa.
