News in Short
- Apple is hosting its annual September event at its Cupertino headquarters. The iPhone 18 Pro and iPhone 18 Pro Max are also expected.
- The keynote is scheduled for 1pm ET on September 9.
- In India, the event will begin at 10:30pm IST on September 9.
- Apple is expected to unveil its first foldable iPhone.
- Apple Watch Series 12 and Apple Watch Ultra 4 could debut.
- New AI features, including an upgraded Siri experience, are also expected.
Apple is set to host its annual fall event today, with the company expected to unveil several major products. The biggest announcement could be Apple’s first foldable iPhone, marking the company’s entry into a smartphone category already led by rivals such as Samsung and Huawei.
The keynote will take place at Apple’s headquarters in Cupertino, California, and is scheduled to begin at 1pm ET on September 9. For viewers in India, that translates to 10:30pm IST on September 9.
Apple’s latest event comes at an important time for the company, with its iPhone lineup facing increasing competition from premium Android smartphones and foldable devices.
Foldable iPhone could be the biggest announcement
The most anticipated product at the event is expected to be Apple’s first foldable iPhone.
Apple is entering the foldable market after competitors such as Samsung and Huawei have already spent years developing devices in the category. The arrival of an iPhone foldable could therefore give Apple an opportunity to bring its own approach to the form factor.
The foldable is particularly significant because the iPhone remains Apple’s most important product line. The company will be looking to make its entry into the category count rather than simply matching existing foldable smartphones.
However, the supplied source does not provide confirmed specifications, pricing or a detailed design for the foldable iPhone.
iPhone 18 Pro and iPhone 18 Pro Max expected
Apple is also expected to introduce its next-generation Pro smartphones.
The iPhone 18 Pro and iPhone 18 Pro Max are likely to be among the key announcements during the keynote. However, the standard iPhone 18 is reportedly expected to arrive later, with a launch currently tipped for early 2027.
This would make the Pro models the main iPhone announcements at today’s event.
Apple Watch Series 12 and Ultra 4 could launch
The Apple Watch lineup could also receive an update.
Apple is expected to announce the Apple Watch Series 12 alongside the Apple Watch Ultra 4. The source does not provide confirmed specifications for either model, so details around design, health features, battery life and pricing remain to be seen.
The Ultra range is particularly important for Apple as it targets users looking for a more rugged and feature-packed smartwatch.
AI could be another major focus
Beyond hardware, Apple is under pressure to demonstrate meaningful progress in artificial intelligence.
The company is expected to showcase new AI capabilities, including a generative AI-powered version of Siri.
This could be one of the most closely watched parts of the event. Apple has been working to strengthen its AI experience, and a more capable Siri could potentially change how users interact with their iPhones and other Apple devices.
For Apple, the AI announcements could be just as important as the hardware because smartphone competition is increasingly shifting toward on-device and generative AI features.
Apple Event 2026 India timing
For Indian viewers, the key timing is:
Date: September 9, 2026
Time: 10:30pm IST
Location: Cupertino, California
The keynote begins at 1pm ET, which corresponds to 10:30pm in India.
The event is expected to reveal Apple’s next generation of products, with the foldable iPhone potentially becoming the biggest announcement of the evening.
What could make this Apple event important?
Apple’s entry into foldables could reshape the premium smartphone market, particularly if the company brings its own take on durability, software and multitasking.
At the same time, the iPhone 18 Pro models, new Apple Watches and AI upgrades could make this one of Apple’s more significant product events in recent years.
