Key Highlights:

• The platform has crossed 400 million monthly users and continues to gain daily usage.
• It now lets users share posts directly to Instagram Stories without leaving the app.
• The new preview-based flow removes extra steps and speeds up sharing.
• Meta continues to use Instagram’s reach to grow Threads adoption.

Threads has introduced a new sharing feature that allows users to post directly to their Instagram Stories without leaving the app. The update, announced this week, adds an in-app preview and reduces friction between Meta’s two social platforms.

The move signals Meta’s continued focus on making Threads easier to share, discover, and grow.

What is the new sharing feature?

With the latest update, the platform users can share any post to their Instagram Story in a single flow. Instead of switching apps, users now see a live preview inside Threads before publishing the Story.

Earlier, the platform already supported Story sharing. However, it redirected users to Instagram to complete the action. Now, the entire process stays within Threads, making it faster and more intuitive.

Why is Meta connecting Threads and Instagram more tightly?

Threads launched in July 2023 as Meta’s text-first alternative to X. From the start, it relied heavily on Instagram to scale quickly. Users signed up using their Instagram accounts, carried over profile details, and followed the same people instantly.

Since then, Meta has doubled down on cross-platform exposure. It has surfaced Threads posts on Facebook, added its carousels on Instagram, and enabled cross-posting across apps. This new Story-sharing feature builds on that same strategy.

How big is the platform right now?

Threads’ growth has accelerated steadily. According to data from Similarweb, the platform now sees more daily mobile usage than X, although X still leads on the web.

The numbers tell the story clearly. Threads grew from 200 million monthly active users in August 2024 to over 400 million monthly users by August 2025. Meta also confirmed that the platform crossed 150 million daily active users in October.

Why does this update matter now?

Instagram Stories remain one of Meta’s most-used features. By making posts easier to share there, Meta increases the chance that casual Instagram users discover Threads content organically.

As a result, the platform gains visibility without relying on standalone marketing. At the same time, Instagram Stories gain more text-based, conversation-driven content.

What this means going forward

This update shows Meta’s long-term intent to weave the platform deeper into its social ecosystem. As competition with X intensifies, seamless sharing could play a key role in keeping Threads visible and relevant.

In short, Threads continues to grow not by standing alone, but by riding Instagram’s scale.