Meta’s AI Chatbots May Soon Message You First

Meta is quietly testing a new way to keep users engaged on its platforms: chatbots that initiate conversations. These proactive AI companions can now send follow-up messages on WhatsApp, Messenger, and Instagram, as revealed in documents reviewed by Business Insider.

The new development comes as part of Meta’s AI Studio efforts, which let users create and customize AI personas.

Chatbots That Remember and Reach Out

AI messages can reference previous chats and offer suggestions

A sample message from one AI persona, “The Maestro of Movie Magic,” shows how chatbots could interact:
“I wanted to check in and see if you’ve discovered any new favorite soundtracks or composers recently.”

These messages are not random. Meta is working with data labeling firm Alignerr to train these bots to follow up based on previous conversations. Users who exchange at least five messages with a bot within 14 days may receive such follow-ups.

However, the bots will stop if users do not reply after the first follow-up.

Can You Control These AI Messages?

Users can share or hide their AI bots easily

Meta allows users to keep their bots private or share them via stories, links, or profiles. These bots can also be displayed directly on Facebook and Instagram profiles.

The goal, according to Meta, is to help users explore topics in depth and have more meaningful AI conversations.

A Familiar Model with Big Stakes

Meta follows the model of Character.AI and Replika

Meta’s approach is similar to existing AI companion platforms like Replika and Character.AI, where chatbots start conversations to simulate companionship. Notably, Character.AI’s CEO Karandeep Anand previously worked at Meta as VP of business products.

But such models come with concerns. Character.AI is currently facing a lawsuit related to a tragic case involving one of its bots.

Meta Responds to Safety Concerns

Warnings issued, but age limits still unclear

In response to safety questions, Meta points to disclaimers that remind users not to rely on AI for professional advice. The company highlights that chatbot messages may be inaccurate or inappropriate.

There’s no clear age restriction set by Meta for interacting with these bots, although certain regions like Tennessee and Puerto Rico have laws limiting teen access to such AI features.

Business Behind the Bots

Meta expects AI to generate billions in revenue

While Meta says the goal is user engagement and connection, leaked court documents hint at bigger plans. The company estimates generative AI could bring in up to $3 billion in 2025 and $1.4 trillion by 2035.

This includes revenue from Meta’s open Llama model partnerships. Though Meta hasn’t confirmed if ads or paid features will be added to chatbot interactions, the company has not ruled them out either.

Why It Matters

AI chatbots could soon shape your social experience

With this update, Meta positions itself alongside emerging AI companion platforms, possibly transforming how users interact with apps like Instagram and Messenger. While the company promotes it as a way to fight loneliness, its deeper motivation likely ties into engagement and monetization.

As Meta moves forward with proactive AI messaging, the balance between user experience, safety, and business goals remains a key issue to watch.