Bing’s Free AI Video Tool: Microsoft’s Big Play Against Google
A new AI feature to challenge Google’s dominance
Microsoft has launched a free AI video generator on Bing. It’s the company’s latest move to take on Google and OpenAI. While other platforms charge money for video generation, Bing is offering this tool at zero cost. Yes, completely free!
This could be Bing’s boldest attempt yet to attract more users in the growing world of AI tools.
Why free video generation matters
Video content is the next big thing in AI. While Google’s Veo and OpenAI’s Sora need a ₹1,700/month subscription, Bing lets users create short videos for free.
The tool is part of the Bing mobile app and is powered by OpenAI’s Sora model. Microsoft wants to show users that it can also lead in AI innovation, not just follow.
What can you do with Bing’s AI video creator?
Using Bing’s AI video tool is simple. You can generate videos up to 5 seconds long. These videos have a 9:16 aspect ratio and 480p resolution. It’s not perfect, but it’s a great start — and it’s free!
You can also:
- Edit and merge video clips
- Add custom prompts
- Access 10 fast generations before using Microsoft Rewards points
The feature is still in beta, so you may need to wait for your video to process. For now, this is more of a showcase than a full production tool.
Why is Microsoft doing this?
Microsoft knows that many users want to try AI but don’t want to pay upfront. By offering video generation for free, it hopes to attract users away from paid services like Gemini, Sora, and others.
Bing might not be your go-to search engine today, but with this move, Microsoft is clearly saying — “Hey, we’re doing AI too!”
How to access Bing’s AI video generator
To use the feature:
- Open the Bing mobile app.
- Tap the menu icon at the bottom right.
- Choose Video Creator.
- Enter your prompt.
- Wait for your short AI video to be generated.
It may take a while if you’re not using a fast generation slot.
Final thoughts
Microsoft’s free AI video tool may not be perfect, but it’s a clever way to stay in the AI game. If you’re curious about AI video but don’t want to spend money, Bing gives you a solid place to start.
The battle for AI attention is heating up — and Bing is not sitting quietly.
