Key Highlights:

• Privacy-first design ensures conversations stay on Oura-controlled infrastructure.
• The model delivers personalized, clinically grounded guidance using biometric and long-term health data.
• It is being tested in Oura Labs through the Oura Advisor experience.

Oura has introduced its first-ever proprietary large language model built specifically for women’s health. Rolling out for testing in Oura Labs this week, the model powers women’s health conversations inside Oura Advisor, combining clinical science with real-world biometric data to deliver personalized guidance.

The launch marks a shift in how Oura applies artificial intelligence. Instead of relying on general-purpose AI, the company has designed a model tailored to women’s physiology, reproductive cycles, and long-term health patterns.

Why Is Oura Building Its Own Women’s Health AI?

Across the health information landscape, AI tools have become a common starting point. A 2025 survey found that nearly 8 in 10 U.S. adults search online for health information, with many encountering AI-generated answers.

For women’s health, that trend raises concerns. Questions around menstrual changes, fertility, pregnancy, or menopause are often complex and deeply personal. General AI systems frequently lack the clinical context needed to answer them responsibly.

Oura says its new model addresses that gap. By grounding responses in established medical standards and clinician-reviewed research, the company aims to provide guidance that is accurate, contextual, and designed for women’s lived health experiences.

How Does the New Oura Women’s Health AI Work?

The women’s health AI model is integrated into the Oura Advisor experience. When a member asks a question, the system draws from two core inputs.

First, it references a curated body of women’s health research reviewed by Oura’s in-house team of board-certified clinicians and women’s health experts. Second, it analyzes the member’s biometric signals and long-term trends.

These signals include sleep patterns, activity levels, cycle and pregnancy data, stress markers, and other physiological metrics tracked over time. The goal is to connect clinical knowledge with individual data, adding context that general AI tools often miss.

The model is tuned to be non-dismissive and emotionally supportive, helping users better understand what their data may indicate and what questions to raise with healthcare providers.

What Health Questions Can It Answer?

The model supports questions spanning the full reproductive health spectrum. This includes early menstrual cycles, cycle irregularities, fertility planning, pregnancy, postpartum recovery, perimenopause, and menopause.

For example, if a user asks why their cycle has suddenly become irregular, Oura Advisor can explain what is typically expected, highlight relevant trends in the user’s data, and suggest what information may be useful during a medical consultation.

According to Oura, the aim is not diagnosis but preparation. The system helps users translate complex science into clear, accessible information.

What Makes This a Shift in Oura’s AI Strategy?

This launch represents Oura’s first custom large language model. Previously, Oura Advisor relied on a combination of generative AI tools and health-sensing algorithms.

“This custom model is a fundamental shift in how we responsibly deploy AI in health to meet the needs of our members,” said Ricky Bloomfield, chief medical officer at Oura. He added that women’s health is too complex for one-size-fits-all systems and requires models built on trusted clinical science and longitudinal data.

The company describes this as a foundation that can later expand into other health areas using a similar clinically grounded approach.

How Is Privacy Handled During Testing?

Privacy is a central part of the rollout. The women’s health AI model is hosted entirely on Oura-controlled infrastructure. Conversations are not sold, shared, or used to train public or third-party AI systems.

Access is limited to members who opt in through Oura Labs. Participation is optional, and users can opt out at any time.

Oura Labs functions as a testing environment where experimental features are refined through real-world feedback before wider release or removal.

What Role Do Members Play?

Women who join Oura Labs gain early access to the experimental model and can provide feedback that shapes its development. Oura says this member-led testing helps turn individual experiences into broader insights across fertility, hormonal health, and reproductive care.

“Women’s health questions are often high-stakes and deeply personal,” said Chris Curry, clinical director of women’s health at Oura. He noted that the model is designed to help users walk into provider conversations more informed and confident.

What This Means Going Forward

With this launch, Oura positions itself at the intersection of wearable data, clinical science, and responsible AI design. The company says the women’s health model sets a benchmark for how health AI should be built, tested, and deployed.

As Oura continues testing in Labs, broader availability will depend on performance, safety, and member feedback. For now, the move signals a clear direction: more specialized, clinically informed AI experiences within the Oura ecosystem.

In a space where AI answers are increasingly shaping health decisions, Oura’s women’s health model highlights a growing push toward context-aware, evidence-based guidance.