Airtel launches AI and cloud platform for businesses and telecoms
A step toward digital independence
Bharti Airtel, India’s second-largest telecom provider, has launched new AI-powered software and cloud services for enterprises and telecom operators. The offerings were unveiled by Xtelify, Airtel’s digital unit, on Monday.
The move strengthens India’s presence in the growing cloud and AI market, aiming to reduce dependency on foreign players. It also highlights Airtel’s efforts to support digital transformation in telecom and enterprise sectors.
Introducing Airtel Cloud and telco-focused AI tools
The newly launched Airtel Cloud offers a full-stack platform with infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) solutions. It promises secure data migration, scalable computing power, and enterprise-grade performance.
Complementing this is a smart AI software suite for telecom operators. It features a real-time data engine, AI-powered workforce management, and customer engagement tools. These aim to improve operational efficiency and boost average revenue per user (ARPU)—a vital metric in the telecom sector.
Global partnerships for AI-led telco transformation
To scale the platform, Airtel has partnered with leading telecom firms—Singtel (Singapore), Globe Telecom (Philippines), and Airtel Africa. These collaborations will deploy Airtel’s AI software for:
- Workforce optimization
- Omni-channel customer engagement
- Real-time service delivery
These tools are expected to transform telco operations through AI, especially in customer-facing functions.
India’s growing push for cloud innovation
India’s cloud services market, valued at $8.3 billion in 2023, is projected to reach $24.2 billion by 2028, according to IDC. However, foreign players still dominate the space.
Airtel’s initiative adds momentum to India’s push for local cloud storage and sovereign data infrastructure. With data privacy becoming critical, indigenous platforms like Airtel Cloud could become key alternatives.
Building on recent AI efforts
This launch follows Airtel’s recent partnership with Perplexity AI, where it offered one year of free subscription to its 360 million users. This signals Airtel’s intent to lead India’s AI revolution across consumer and enterprise segments.
What it means for the Indian ecosystem
By combining local infrastructure with global expertise, Airtel is helping India assert technological autonomy in cloud and telecom. The new offerings also make emerging AI tools more accessible for businesses beyond metro cities.
As digital demand rises, Airtel’s initiative could reshape how telcos and enterprises operate—with smarter tools, localized data, and faster services.
