Firefox Integrates Perplexity AI Answer as New Search Option

Browsers are rapidly evolving to keep pace with the AI revolution. Mozilla Firefox has now joined the trend, introducing Perplexity’s AI-powered answer engine as a new search option for users worldwide.

The feature, previously tested in select markets, is now rolling out globally on desktop. Mozilla said the positive feedback from early users encouraged it to make Perplexity available to everyone.

Bringing conversational AI to everyday search

Unlike traditional search engines that list links, Perplexity provides conversational answers supported by verified citations. It’s designed to help users discover and understand information faster.

Firefox users can enable Perplexity through the browser’s unified search bar. Once added, it can be selected for quick searches or even set as the default search provider through browser settings.

This move marks Mozilla’s effort to blend AI capabilities into its existing interface without forcing users to adopt a new browser.

A step forward in browser-based AI innovation

AI has become a competitive frontier for browser makers. While newer AI-first browsers like Arc, Copilot, and Brave AI are redefining how people browse, Firefox is choosing a different route—integrating AI into its familiar environment.

Mozilla had earlier hinted that a successful Perplexity trial could lead to more AI-based search options in the future. By doing so, it aims to give users more control over how they search and the kind of results they receive.

Importantly, Perplexity claims it doesn’t sell or share users’ personal data, aligning with Mozilla’s long-standing focus on privacy and transparency.

Profiles and visual search join the update

Alongside the AI integration, Mozilla is rolling out another major feature — browser profiles. This allows users to maintain separate setups for work, school, or personal use, making it easier to switch between different browsing environments.

The company also continues testing Google Lens for desktop users who have Google as their default search engine. The visual search feature helps users identify objects, landmarks, or text directly from images.

Together, these features represent Mozilla’s broader goal — making Firefox more intelligent, personal, and adaptable to modern browsing needs.

Keeping pace in the AI-driven browser race

With AI becoming a defining element in web experiences, Mozilla’s latest move signals that Firefox is not standing still. Integrating Perplexity into its ecosystem allows users to experience AI-assisted search without giving up control over their data or switching to a new platform.

As more browsers experiment with built-in AI assistants and smart search tools, Mozilla’s user-first approach could help it remain relevant in the crowded AI browser space.