Apple Event: Here’s Everything You Must Know

Apple’s annual event, titled “Awe Dropping,” is scheduled for Tuesday, September 9, 2025. The event begins at 1 p.m. ET/10 a.m. PT. It will be hosted at Apple Park in Cupertino, California.

How to Watch the Apple Event 2025

Viewers can stream the Apple Event live on Apple’s official website and through the Apple TV app. The stream will be free to access worldwide.

iPhone 17 Expected at the Event

Apple is expected to introduce the iPhone 17 during the event. Reports suggest the phone will feature Apple’s first custom Wi-Fi and Bluetooth chip. It may also carry a 24-megapixel front camera and improved battery life.

iPhone Air Rumored to Debut

Industry analysts expect Apple to discontinue the iPhone Plus line. It may be replaced by the new iPhone Air. This model could be only 5.5 millimeters thin, making it one of Apple’s slimmest phones. Reports also indicate a new camera bar design across the back panel.

New Apple Watch Models

The company is likely to showcase Apple Watch Series 11, SE, and Ultra 3. The watches may come in larger sizes and ship with watchOS 26 installed.

AirPods Pro 3 Launch

Apple may also introduce AirPods Pro 3. Reports point to a fresh design, enhanced noise cancellation, and a new chip for improved sound quality. Some outlets also expect health-focused features like heartbeat monitoring.

What to Expect Overall?

Apple usually keeps product details under wraps until the stage reveal. However, based on reports, this year’s focus will be on the iPhone 17, the all-new iPhone Air, updated Apple Watches, and AirPods Pro 3.