Facebook rolls out a new shield for Reels creators

Facebook has introduced a new mobile tool to help creators stop others from ripping off their original reels. The feature, called Facebook content protection, detects when someone uses a creator’s reel without permission. It sends an alert instantly.

Creators gain stronger control over copied content

With this tool, creators can block the copied reel across Facebook and Instagram. They can also track the reel’s performance or add attribution links. These links display an “original” label that leads viewers back to the creator’s profile or page.

Moreover, creators can release their claim if they want to let the reel stay online. This flexibility encourages fair use while still protecting originality.

Meta targets impersonation and fake engagement

Meta says the new system supports its push to protect original creators from copycats. Earlier in July, the company removed nearly 10 million impersonating profiles. It also took action against 500,000 accounts involved in spam or fake engagement.

Reels must be posted on Facebook to be tracked

The tool works for reels shared on Facebook. It also covers reels cross-posted from Instagram using the “Share to Facebook” option. This move may drive more creators to post on Facebook first.

Who gets access to the new feature?

Facebook creators in the Content Monetization program will receive the tool automatically. They must meet Meta’s integrity and originality standards. Creators using Rights Manager will also see access rolling out.

They can check eligibility in the Professional Dashboard under “Content Protection.” They can also apply directly on Facebook’s website.

Matching tech detects stolen reels

The feature uses the same matching technology behind Meta’s Rights Manager. It shows the match percentage and details such as views and monetization status.

Creators can manage how matches are flagged. They can add trusted accounts to an allow list. They can also dispute wrongful claims by submitting a copyright report.

For now, the new tool is mobile-only. Meta says it is testing a desktop version for the Professional Dashboard.