Disney+ Is Betting Big on Short-Form Video

Disney+ is changing how users consume content. The streaming platform will roll out short-form videos in the US later this year. Disney revealed the plan at its Tech + Data Showcase event during CES 2026.

The move signals a clear shift. Disney+ wants to become a daily habit, not just a place for weekend binge-watching. Short videos are central to that strategy.

What Will These Disney+ Short Videos Look Like?

Disney says the experience will grow over time. The platform plans to blend news and entertainment into a more personalized feed. The goal is simple. Keep users scrolling and coming back every day.

According to Disney, the videos may include original short-form content. They could also feature repurposed social clips. Some videos may show scenes from movies or TV shows. Others could mix multiple formats.

Disney stressed that the experience will feel natural. It does not want the feature to look random or disconnected from core viewing habits.

Why Chase Vertical Video Now

Short-form video dominates how younger audiences watch content today. Platforms like TikTok and Instagram Reels have reshaped attention spans. Disney wants to meet users where they already are.

Many viewers now prefer quick clips on their phones. Long episodes feel like a commitment. Disney+ sees short videos as an easy entry point into its larger content library.

This approach could also help promote shows and films without traditional marketing.

Not New to This Strategy

Disney has already tested the idea. ESPN introduced a personalized vertical video feed last year. That experiment likely shaped Disney+’s next move.

The streaming space is also moving fast. Netflix launched a vertical video feed in 2025. It allows users to scroll through clips from its original shows.

Disney+ does not want to fall behind.

What This Means for Streaming Platforms

The lines between social media and streaming are blurring. Short-form video is no longer limited to apps built for scrolling. Streaming platforms now see it as a growth tool. This feature could redefine how users discover content. It could also change how engagement is measured. The rollout will begin in the US. More regions may follow later.