OpenAI Introduces Instant Checkout in ChatGPT

OpenAI now allows users to shop directly through ChatGPT. This new feature, Instant Checkout, helps U.S. users buy products seamlessly. Users no longer need to leave the chat to make a purchase. ChatGPT acts as a personal AI shopper, connecting users with merchants safely.

Start with Single-Item Purchases

Currently, Instant Checkout supports single-item purchases. Users can browse, choose, and pay without leaving ChatGPT. Payments are secure and encrypted. Merchants handle orders and shipping using their existing systems.

Shop From Top Merchants

Initially, U.S. ChatGPT users can buy from Etsy sellers. Soon, Shopify merchants like Glossier, SKIMS, Spanx, and Vuori will join. ChatGPT ranks products organically based on relevance, not promotions. Users can select products, tap “Buy,” and confirm payment quickly.

Agentic Commerce Protocol Powers Checkout

The Agentic Commerce Protocol enables AI agents to complete purchases. Built with Stripe, it works across platforms and payment processors. Merchants remain in control of orders, returns, and customer communication. Payments integrate easily, even with existing systems.

How Payments Work

Users pay via stored cards or other express payment methods. Only necessary data is shared with merchants. Each purchase requires explicit user confirmation, maintaining trust and security. Merchants pay a small fee, but users enjoy free, seamless shopping.

Future Plans for Multi-Item Carts

OpenAI plans to expand Instant Checkout to multi-item carts. More merchants and regions will join soon. The goal is to create a smooth, agentic shopping experience worldwide.

Trust and Privacy

User control is central. Payment tokens are secure and specific to each merchant and order. Minimal data is shared, only what’s needed for fulfillment. ChatGPT ensures users approve every step before action.

Instant Checkout in ChatGPT marks a shift in online shopping. It combines convenience, security, and AI assistance for millions of users.

The feature is available only in the U.S for now.