Adobe Firefly Pushes AI Video Creation to the Next Level

Adobe Firefly is doubling down on AI-powered creativity. The platform now brings advanced video tools, new partner models, and unlimited generations under one roof. The update strengthens Firefly’s goal of becoming a single creative hub for generating, editing, and assembling AI-powered visuals.

With this release, Adobe focuses on control, flexibility, and speed. Creators can now refine videos instead of regenerating them from scratch.

Precision Video Edits Come to Adobe Firefly

Adobe Firefly now lets users make targeted video edits using simple text commands. This feature solves a common problem in AI video generation. Instead of redoing an entire clip, creators can fix specific elements.

Users can remove unwanted objects, swap backgrounds, adjust lighting, or even zoom into a subject. Firefly applies these edits directly to the original clip. The result feels more intentional and less random.

This approach saves time and keeps creative momentum intact.

Camera Motion Control Brings Cinematic Results

Adobe Firefly also introduces camera motion reference support. Creators can upload a still frame and a reference video that shows the desired camera movement.

Firefly then recreates that motion while keeping the scene anchored. This gives users better control over pans, zooms, and cinematic transitions. It also reduces trial and error during video generation.

Video Upscaling Gets a Boost With Topaz Astra

Firefly Boards now support video upscaling through Topaz Astra. The tool can enhance footage up to 1080p or 4K. It also helps restore older or low-quality videos.

Creators can upscale videos while continuing other tasks. This keeps workflows smooth and uninterrupted. The feature adds real value for social media creators and brand teams.

Firefly Video Editor Enters Public Beta

Adobe has launched the public beta of the Firefly video editor. The browser-based editor allows users to assemble AI-generated clips with music, visuals, and personal footage.

Users can edit using a timeline or through text-based transcripts. This makes the tool flexible for both traditional and AI-first workflows. Finished videos can be exported in multiple formats, including vertical and widescreen layouts.

Unlimited Generations Until January 15

Adobe is also offering unlimited image and video generations for eligible Firefly plans until January 15. The offer covers Firefly’s own models and partner models like FLUX.2, Google Nano Banana, and GPT Image.

This move encourages creators to experiment freely and refine ideas without limits.