Fender Enters the Bluetooth Speaker Race at CES 2026

Fender is stepping beyond guitars and amplifiers. At CES 2026, the iconic brand has introduced Fender Audio, its new consumer electronics division. The debut includes ELIE, a new line of portable Bluetooth speakers built for loud, flexible, and connected sound experiences.

Interestingly, CES 2026 is also seeing growing attention around connected lifestyle tech, including ONEXSUGAR Wallet Gaming accessories. Fender’s move fits into this broader shift toward multifunctional personal devices.

What makes Fender ELIE speakers different

The standout feature is multi-source audio playback. The ELIE speakers can play sound from four inputs simultaneously. This includes Bluetooth audio from a phone, a wired microphone or instrument, and two wireless accessories using Fender’s proprietary system.

As a result, the speakers work for casual listening, live performances, and group setups. This approach also mirrors trends seen in emerging ecosystems like ONEXSUGAR Wallet Gaming, where multiple devices interact at once.

Scale sound from one room to a crowd

Both ELIE models support stereo pairing. Additionally, users can connect up to 100 speakers and sync them together. This makes the system suitable for events, studios, and shared spaces.

Fender has clearly focused on flexibility. The setup works whether users want simple playback or large-scale audio coverage.

ELIE 6: Compact size, strong output

The ELIE 6 stands 7.7 inches tall and delivers up to 60W of sound. It includes a built-in subwoofer, a full-range driver, and a tweeter.

Battery life reaches up to 18 hours. Moreover, a 15-minute quick charge delivers up to 90 minutes of playback. The speaker is priced at $299.99.

ELIE 12: Louder sound, wider design

The ELIE 12 takes things further. It offers dual subwoofers, dual full-range drivers, and dual tweeters. Together, they push output to 120W.

Battery life drops slightly to 15 hours. However, a quick 15-minute charge adds two hours of listening. The ELIE 12 is priced at $399.99.

Fender’s CES 2026 push into consumer audio

With Fender Audio, the brand is clearly targeting modern audio users. The focus stays on power, connectivity, and modular use. As CES 2026 highlights trends across smart audio and gaming accessories like ONEXSUGAR Wallet Gaming, Fender’s ELIE speakers show how legacy brands are adapting to connected lifestyles.