Apple’s $699 Low-Cost MacBook Is Coming in Fun Colors This March

Key Highlights

  • Apple to launch its first low-cost MacBook in March 2026.
  • Powered by the iPhone 16’s A18 Pro chip instead of traditional Mac silicon.
  • Features a new aluminum manufacturing process and unique color options.
  • Expected price: around $699 — significantly cheaper than MacBook Air.

Apple will launch its first low-cost MacBook in March 2026, Bloomberg reports. The new laptop, expected to cost around $699, is powered by the A18 Pro chip from the iPhone 16 lineup and will arrive in multiple unique colors. This move aims to widen Apple’s market reach with an affordable yet premium device.

Why is Apple Using a Phone Chip in a MacBook?

Instead of Mac-specific Apple Silicon like the M-series chips, the new laptop will run the A18 Pro processor. It’s less powerful than a MacBook Air’s chip but still capable — the A18 Pro is the first iPhone chip to rival the original M1 in performance. This makes it suitable for everyday tasks while keeping production costs low.

How Will It Look and Feel?

The laptop will feature a screen just under 13 inches, reportedly 12.9 inches, and will not use plastic. Apple has developed a new aluminum shell manufacturing process that is more efficient and cost-effective than the current methods for MacBook Air and MacBook Pro.

Color Options Apple Tested

Apple is exploring vibrant finishes to make this device stand out. Tests have included light yellow, light green, blue, pink, classic silver, and dark gray — though the final range will be confirmed at launch.

What Makes This Launch Significant?

Priced $300 lower than the MacBook Air, this new MacBook could appeal to students, casual users, and those who want to be part of the Apple ecosystem without stretching their budget. The model is also a strategic entry to compete more aggressively in mid-range laptop markets.

Launch Timeline

The announcement will take place during Apple’s March 2026 event, alongside other product updates. Availability and exact specifications will likely be revealed during the keynote.

Conclusion

With its A18 Pro MacBook and new manufacturing efficiencies, Apple is targeting a broader audience than ever before. If successful, this could reshape its pricing strategy and boost Mac adoption worldwide.

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