ASUS Unveils a Game-Changing Partnership with Xbox
ASUS recently shared a thrilling teaser on X, hinting at a new Xbox-branded ROG Ally handheld. This exciting news has sparked curiosity among gamers worldwide. The post, shared on March 31, 2025, features a futuristic setup with neon lights and a glowing chamber. A small robot appears to be working on something big, suggesting innovation is underway. ASUS captioned the post, “Our little robot friend is cooking something up,” adding to the mystery. With hashtags like #ROG and #PlayALLYourGames, the company signals a focus on next-level gaming.
This collaboration between ASUS and Xbox aims to merge console and PC gaming. The ROG Ally, already a popular handheld, might soon carry Xbox branding. Fans are buzzing with excitement, and the gaming community is eager for more details. Let’s explore what this news means for gamers and what to expect next.
What Is the ASUS ROG Ally Handheld?
The ASUS ROG Ally is a powerful handheld gaming device loved by many. It lets players enjoy games from platforms like Steam, Xbox Game Pass, and Epic. With a 7-inch 1080p touchscreen and a 120Hz refresh rate, the display offers vibrant visuals. The device uses AMD’s Ryzen Z1 Extreme processor, ensuring smooth performance. ASUS has also improved the battery life in newer models like the ROG Ally X, which lasts over 12 hours for video playback.
Gamers can play anywhere, thanks to its portable design. The ROG Ally supports cloud saves, so you can switch between devices easily. Many users, like Stumblinz on X, praise its reliability compared to other handhelds like the Steam Deck. ASUS has built a strong reputation in the handheld gaming market, and this new Xbox partnership could take it further.
Why Is the Xbox Collaboration a Big Deal?
ASUS teaming up with Xbox is a major step for handheld gaming. The teaser hints at a device that combines ASUS’s hardware expertise with Xbox’s gaming ecosystem. Reports suggest this device, codenamed Project Kennan, will be a Windows-based handheld with Xbox branding. An Xbox button might replace one of the ROG Ally’s existing buttons, making it feel more like a console.
Xbox’s official account replied to ASUS’s post with a side-eye monkey meme, fueling speculation. This playful response suggests Microsoft is involved and excited. The collaboration aims to unify Windows and Xbox, offering a seamless gaming experience. Gamers could access their Xbox Game Pass library on the go, blending the best of both worlds. This move positions ASUS and Xbox as strong competitors in the handheld market, especially with the Nintendo Switch 2 reveal approaching.
What Can Gamers Expect from This New Device?
The teaser video shows a robot merging with an ROG Ally and an Xbox-style controller. This suggests the new device will blend features from both. While ASUS hasn’t shared specific specs, the ROG Ally X offers clues. It has an 80Wh battery, improved analog sticks, and USB 4 for faster connections. The new handheld might build on these upgrades, offering better performance and comfort.
How Does This Fit into the Handheld Gaming Trend?
Handheld gaming is growing fast, and ASUS is leading the charge. The Steam Deck has sold around 4 million units, showing the market’s potential. However, ASUS’s ROG Ally has gained fans for its power and versatility. The Xbox-branded version could attract even more players, especially Xbox Game Pass users. LatinLegacy on X mentioned an 890M ROG Ally with native Game Pass support, which would be a game-changer.
Meanwhile, Nintendo’s Switch 2 Direct is set for April 2, 2025. ASUS’s timing seems strategic, stealing some attention. Sony is also reportedly working on a portable PS5, making the competition fierce. ASUS and Xbox’s collaboration could set a new standard, offering a device that’s both a PC and a console. This hybrid approach might appeal to gamers who want flexibility without sacrificing power.
What’s Next for ASUS and Xbox Fans?
ASUS has also launched a contest with SoaR Gaming, ending on April 25, 2025. Gamers can submit their best clips to win ROG XG Series Monitors, adding to the hype. Fans are eagerly awaiting an official reveal, which might happen soon. The teaser has already sparked discussions, with users like Erfan on X calling it “next-level hype.”
For now, gamers should keep an eye on ASUS and Xbox’s social media. This partnership promises to bring innovation to handheld gaming. Whether you’re a casual player or a hardcore gamer, the Xbox-branded ROG Ally could be a device worth waiting for. ASUS continues to push boundaries, and this collaboration might just change the way we play on the go.
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