Key Highlights:

• Ai+ Smartphone enters the AIoT space with NovaPods and NovaWatch across audio and wearables.
• Portfolio spans earbuds, smartwatches, kids’ 4G wearables, and hybrid Wearbuds.
• Pulse 2 smartphone confirmed to launch on March 2 with Android 16 and a 6000mAh battery.
• NovaPods and NovaWatch go on sale via Flipkart from February 27, starting at ₹699.

Ai+ Smartphone has announced a major expansion beyond smartphones. The brand has entered the AIoT ecosystem with the launch of NovaPods wireless earbuds and NovaWatch wearables. At the same time, it confirmed that its next smartphone, Pulse 2, will debut on March 2 in India. The move signals Ai+’s shift toward building a connected product ecosystem around its phones.

The announcement was made in New Delhi on February 24. Less than a year after debuting in July 2025, the company says it has already reached close to one million users. With this expansion, Ai+ is positioning itself as a multi-category consumer tech brand rather than a phone-only player.

What is Ai+ launching in its AIoT ecosystem?

The new AIoT lineup covers wireless audio and wearables. On the audio side, Ai+ introduced three earbuds under the NovaPods brand: NovaPods Go, NovaPods Pro, and NovaPods Clips. On the wearables side, the company launched NovaWatch Active, NovaWatch Kids 4G, and a hybrid device called Ai+ Wearbuds.

Prices start at ₹699 for NovaPods Go and go up to ₹7,999 for the Ai+ Wearbuds. All products will be available on Flipkart starting February 27 at 12 PM.

The portfolio includes features such as Bluetooth calling, health tracking, GPS, active noise cancellation, and open-wear audio designs. Ai+ says the focus is on making connected devices more accessible across price segments.

How does Pulse 2 fit into Ai+’s broader strategy?

Pulse 2 represents the next phase of Ai+’s smartphone roadmap. The company describes it as a device built for simplicity and confidence at accessible pricing. It will feature a 50MP AI dual rear camera, an 8MP front camera, and a 6000mAh battery housed in a slim profile.

Pulse 2 will ship with Android 16 running on NxtQuantum OS out of the box. Ai+ says the phone is designed for smooth daily use rather than feature overload. The Pulse 2 launch on March 2 will be followed by the Nova 2 smartphone series at a later date.

This smartphone rollout connects directly with the AIoT push. The company is framing phones as the center of a wider ecosystem that includes audio, fitness, health, and family connectivity.

Breaking down the NovaPods audio lineup

The NovaPods range targets different listening habits. NovaPods Go is the entry-level option with 10mm drivers, dual microphones, Bluetooth 5.4, and up to 24 hours of total playback. On the other hand, NovaPods Pro adds active noise cancellation, six microphones, Bluetooth 6.0, and dual-device connectivity.

NovaPods Clips stand out with an open-wear design aimed at lifestyle and fashion-focused users. Ai+ positions them as earbuds that can double as accessories. Across the range, the company offers IPX4 water resistance, low-latency modes, and call-focused noise reduction.

Playback varies by model, with up to 30 hours available on select variants. All earbuds support touch controls and USB Type-C charging.

What makes NovaWatch and Wearbuds different?

NovaWatch extends Ai+’s ecosystem into fitness and family use cases. The NovaWatch Active features a 1.73-inch AMOLED display, Bluetooth calling, IP68 resistance, and health tracking for heart rate, SpO2, and sleep. NovaWatch Kids 4G focuses on safety, offering GPS tracking, geo-fencing, SOS alerts, and 4G calling.

The Ai+ Wearbuds introduce a hybrid format. The smartwatch houses detachable earbuds, combining two devices into one. It includes a 1.43-inch AMOLED display, 2GB onboard storage, ENC calling, and health tracking. The design targets users who want fewer devices without losing functionality.

Ai+ says this approach reflects real-world routines where users switch between calls, music, and fitness tracking throughout the day.

What executives are saying about the AIoT push

“In under a year, nearly one million users chose Ai+, and that trust is what we’re building on,” said Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies. He added that the AIoT launch expands the brand’s focus from phones to everyday moments like music, movement, and family safety.

From the retail side, Flipkart said the expansion aligns with its goal of widening access to connected technology across India. The company highlighted the combination of features, design, and pricing as key factors.

Why Ai+’s AIoT expansion means

The Indian wearable and audio markets are crowded and price-sensitive. By launching multiple categories at once, Ai+ is attempting to establish ecosystem stickiness early. Instead of competing only on specifications, the brand is emphasizing integration and consistency across devices.

The use of bold finishes, varied color palettes, and consistent design language across products suggests a long-term ecosystem strategy. For Ai+, the AIoT push is not an add-on. It is a core part of how the brand plans to scale.

As Pulse 2 approaches its March 2 launch, the company is signaling that smartphones are just one part of its roadmap. With NovaPods and NovaWatch now in the mix, Ai+ is clearly betting on a broader connected future.