Key Highlights:

• Facebook launches AI-powered animated profile pictures.
• New “Restyle” tool reimagines photos in Stories and Memories.
• Animated backgrounds now available for text posts.
• Update targets stronger engagement, especially among younger users.

Facebook has introduced new AI-powered tools, including animated profile pictures, AI photo restyling for Stories and Memories, and animated backgrounds for text posts. The update aims to make Facebook more interactive and visually expressive. It also signals Meta’s push to keep Facebook relevant among younger users.

With over 2.1 billion daily active users, Facebook remains massive. However, attracting Gen Z remains a challenge. These updates focus on personalization and creativity.

What Are Facebook’s New Animated Profile Pictures?

Facebook now allows users to add motion effects to static profile photos. The feature uses AI to animate still images.

Users can make their profile appear to wave, form a heart shape, or wear a virtual party hat. Facebook recommends using a clear photo of a single person facing the camera for best results. Users can upload photos from their camera roll or select existing images on the platform.

More animation options are expected later this year.

How Does the AI “Restyle” Tool Work in Facebook Stories?

Facebook is expanding its Stories and Memories features with a tool called “Restyle.” It uses Meta AI to transform photos into stylized versions.

After uploading a photo to Stories or choosing a Memory, users can tap Restyle. They can enter a text prompt or select preset themes such as anime, illustrated, glowy, or ethereal. Users can also adjust lighting, mood, and color tones. Backgrounds can be swapped with scenes like beaches or cityscapes.

This update turns archived or everyday photos into AI-enhanced visuals within seconds.

What’s New With Animated Backgrounds for Text Posts on Facebook?

Facebook is also rolling out animated backgrounds for text-only posts. Users can tap the rainbow “A” icon to select from still or moving scenes.

Options include falling leaves and rolling ocean waves. Seasonal backgrounds are also planned. The goal is to make text posts stand out in crowded feeds.

Why Is Facebook Introducing These AI Features Now?

Facebook continues to experiment with features that encourage interaction. Recent updates include a friends-only feed, unique display names within Groups, and a revived poke button.

By adding AI-driven creativity tools, Facebook aims to increase engagement and make the platform feel more dynamic. As competition intensifies across social media, these changes reflect Facebook’s effort to evolve its user experience.

Facebook’s latest AI updates highlight a clear focus: visual expression, personalization, and stronger daily engagement.