Key Highlights
- Amazon has launched Alexa+ in the U.S. , making it free for Prime members, $19.99/month for others.
- New free-tier chat for non-Prime members via Alexa.com and Alexa app.
- Generative AI-powered features include smarter conversations, task automation, and multi-platform access.
Amazon has rolled out Alexa+, its next-generation AI assistant, across the United States. Powered by generative AI from Amazon Nova and Anthropic, Alexa+ is designed to be smarter, faster, more conversational, and capable of completing complex tasks — making it a major upgrade to the Alexa millions already use.
For Prime members, Alexa+ comes at no extra cost. Non-Prime users can subscribe for $19.99/month or test-drive a new free-tier chat experience via Alexa.com and the Alexa app. The upgrade represents Amazon’s biggest step yet in merging AI with everyday life.
How Alexa+ Changes the Game
Alexa+ goes beyond playing music or answering quick questions. It remembers context across conversations, helps plan meals step-by-step, integrates with smart home devices, and can book reservations, schedule services, and even assist with homework.
Users can chat from Alexa-enabled devices, in the Alexa app, or through the brand-new Alexa.com interface. Early Access users reported more than double the engagement compared to traditional Alexa, showing the appeal of deeper, more complex AI interactions.
New Access Options
Amazon now offers three ways to use Alexa+:
- Alexa+ for Prime (Free): Unlimited use across devices and platforms, included with Prime.
- Alexa+ Chat (Free Tier): Limited-use text interface available to non-Prime members.
- Alexa+ Unlimited ($19.99/month): Full feature set for non-Prime households.
Conclusion
Alexa+ is Amazon’s bold leap into AI-driven personal assistance, blending voice, web, and mobile into a single intelligent service. For now, U.S. users reap the benefits — but many in India will be watching closely and hoping this AI-powered upgrade arrives sooner rather than later.
