Adobe Firefly Removes Image and Video Generation Limits

Key Highlights:

  • Offer is exclusive to standalone Firefly plans, not Creative Cloud bundles.
  • Adobe Firefly removes monthly generation limits for images and videos on select plans.
  • Unlimited access applies only to new Firefly subscriptions made before March 16.
  • Users get Adobe models plus third-party AI models like OpenAI, Google, and Runway.

Adobe has removed monthly generation limits from Adobe Firefly, allowing unlimited image and video generations for users who subscribe before March 16. The move applies to both Adobe’s own AI models and supported third-party models. It matters because creators can now experiment freely without worrying about running out of credits.

What is Adobe Firefly and how does it work?

Adobe Firefly is Adobe’s generative AI platform for images and video. It started inside Creative Cloud apps like Photoshop and Illustrator. It later expanded into a standalone web platform with dedicated apps for iOS and visionOS.

Firefly combines Adobe’s commercially safe AI models with third-party integrations. These include image and video models from Google, OpenAI, and Runway. Until now, users were restricted by monthly generation credits based on their plan.

What exactly is changing with Adobe Firefly?

Adobe is removing generation caps on firefly.adobe.com and Firefly Boards. New subscribers who sign up before March 16 get unlimited image and video generations, up to 2K resolution.

The offer applies to Firefly Pro, Firefly Premium, and high-credit plans ranging from 4,000 to 50,000 credits. It covers Adobe’s image and video models along with supported third-party models.

The change does not apply to Creative Cloud subscriptions. It is limited to standalone Firefly plans.

Why is Adobe making this move now?

Adobe says 86% of creators already use AI daily. Prompt lengths have doubled over the past year. This signals deeper AI adoption in real workflows, not casual experimentation.

By removing credit anxiety, Adobe aims to keep creators in flow. Users can test, refine, and iterate without stopping to track usage. That makes Firefly more practical for teams, agencies, and fast-moving creators.

What can users do with unlimited generations?

With no generation caps, creators can develop ideas collaboratively in Firefly Boards. They can assemble video sequences in Firefly’s browser-based editor. Users can refine visuals using text prompts, add sound effects, or include licensed music.

Adobe says the timing aligns with seasonal creative demand around Valentine’s Day and Lunar New Year.

The bigger picture

By lifting limits on Adobe Firefly, Adobe is positioning AI as an always-on creative tool rather than a metered feature. The move could push competitors to rethink usage caps, especially as AI creation becomes routine.

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