LG Launches a Wall-Art TV Concept That Mirrors Samsung’s Biggest Lifestyle Hit

LG Brings Artwork TVs Into the Spotlight

LG has officially stepped into the artwork TV category with the launch of its new Gallery TV. The move places LG directly against Samsung’s popular The Frame series. The announcement comes just ahead of CES 2026, where LG plans to showcase its full television lineup.

The Gallery TV is built for homes where design matters as much as screen size. LG wants the TV to disappear into living spaces when not in use. Instead of a black screen, users see framed artwork that blends with interior décor.

LG will offer the Gallery TV in 55-inch and 65-inch sizes starting in 2026. The television supports interchangeable bezels, allowing users to match the TV with room aesthetics. This design-first approach mirrors what Samsung popularised with The Frame.

However, LG makes a key technical shift. The Gallery TV uses LCD panels instead of OLED. LG says this choice helps balance cost while maintaining acceptable picture quality. As a result, the Gallery TV may appeal to buyers who want style without premium OLED pricing.

When idle, the LG Gallery TV switches to Gallery Mode. This feature displays curated artwork designed to look natural under indoor lighting. LG says museum curators helped shape this experience.

The TV also includes a matte display. This reduces glare and reflections, helping artwork appear closer to framed prints. Automatic adjustments adapt brightness and colour based on ambient light conditions.

LG Expands Its Gallery+ Content Ecosystem

LG’s Gallery+ service plays a central role in the experience. Users can access over 4,500 artworks that refresh monthly. The collection includes fine art, cinematic visuals, animations, and digital scenes.

LG also allows users to create artwork using generative AI tools. Like Samsung, LG plans to charge a subscription for full access to its art library.

Artwork TVs have become a fast-growing lifestyle category. Samsung no longer dominates this space alone. Brands like Hisense and TCL have already entered the segment.

LG’s entry signals that artwork TVs are no longer niche products. As living spaces become more design-focused, TVs are expected to blend in rather than stand out.

The company will reveal more details, including pricing, during CES 2026. The Gallery TV is expected to ship in spring next year.

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