Spotify Adds Playlist Transfer Feature to Woo New Users
Spotify is turning up the heat in the streaming wars with a new playlist transfer feature. The update integrates TuneMyMusic directly into the Spotify app. The feature arrives as users demand easier ways to shift between services.
A Simple Way to Bring Your Music Into Spotify
The new tool lives inside the Your Library section on mobile. Users can scroll to the bottom and tap Import your music. Then, the app guides them through the TuneMyMusic setup. The flow uses simple prompts, and the playlists move into Spotify without deleting anything on the original service.
Moreover, the transfer works with major platforms. This includes Apple Music, YouTube Music, Amazon Music, Deezer, Tidal, SoundCloud, and more. The tool adds speed and clarity for users who want their libraries in one place.
Spotify Expands Data Portability in the Streaming Race
The feature arrives as rivals push similar tools. Apple Music already offers a built-in transfer option on iOS, iPadOS, and Android. YouTube Music Premium also supports playlist imports. Therefore, Spotify needed its own fast and integrated solution.
The company’s deal with TuneMyMusic also brings an extra advantage. TuneMyMusic’s free online version limits users to 500 tracks. With Spotify’s in-app integration, users can avoid that barrier. This could attract listeners who held back due to transfer limits.
A Strategic Move to Win Over Switchers
The company wants to reduce friction for customers moving from other services. The company knows many listeners hesitate to switch because their playlists feel permanent. Now, the new tool makes the jump easier and faster.
The rollout also highlights Spotify’s push toward user-friendly tools. The company has been adding features to improve discovery, recommendations, and personalisation. With this update, Spotify positions itself as a more open platform that respects user data.
Why This Matters for Listeners
The new feature supports music portability. Users can keep their favourites, even when changing apps. This update keeps Spotify competitive while offering more freedom to listeners.
The company has not shared terms of its partnership with TuneMyMusic. However, the move suggests clear gains for both companies. Spotify gains new users, and TuneMyMusic gets exposure inside a leading music app.
