Alexa+ Comes to Amazon Music App

Amazon has rolled out Alexa+, its upgraded AI assistant, to the Amazon Music app on iOS and Android. The new version aims to make music discovery more conversational and intelligent, enhancing how users explore and enjoy songs.

What Alexa+ Brings to Music Discovery

Unlike the original Alexa that followed simple commands, Alexa+ understands natural dialogue. Users can ask complex or specific questions, such as an artist’s influences, the meaning behind a song, or even recall a track by describing a scene or lyrics.

For instance, users can ask, “What’s the song that plays during the opening credits of The Sopranos?” or “Make a playlist of 2010s hits that keep me moving fast, starting with a track from Nicki Minaj.”

This upgrade transforms music discovery from command-based interaction into a conversational experience powered by advanced AI.

Available Through Alexa+ Early Access

Currently, Alexa+ on Amazon Music is available for all subscription tiers, but only to Early Access users. To try it, listeners can tap the “a” button in the app’s lower right corner and speak directly through their phone’s microphone.

Boost in Engagement for Amazon Music

Amazon reported that users testing Alexa+ are exploring songs three times more than before. Those seeking recommendations are listening to nearly 70% more music. This surge suggests that the conversational approach is driving deeper engagement with the platform.

A Strategic Move Against Rivals

The rollout comes shortly after Spotify’s integration with ChatGPT, signaling Amazon’s intention to strengthen its position in AI-powered streaming. Amazon Music has already introduced features like AI-generated playlists, AI-assisted search, and Explore, which provides insights about artists.

By adding Alexa+ to the mix, Amazon is clearly betting on AI as the next big step in personalized entertainment.

A Glimpse of the Future

First introduced in February, Alexa+ is one of Amazon’s first consumer-focused AI agents capable of performing real-world tasks, from booking reservations to ordering groceries. While still in its early stages, it has already reached over a million users.

As Alexa+ expands, it could redefine how listeners connect with their favorite artists and songs—making every music session feel more intuitive, personal, and smart.