Facebook’s New Algorithm Aims to Personalize Your Video Feed
Facebook is updating its recommendation system to give users more control over what they watch. The social media platform announced that its new AI-powered engine will better understand user preferences, showing videos that match their interests faster and more accurately.
According to the company, the move is part of a broader effort to make video discovery more meaningful. Facebook says time spent watching videos has grown over 20% year-over-year in the US, signaling that more users are engaging with video content than ever before.
AI-driven recommendations make feeds feel more personal
The platform’s upgraded recommendation system focuses on learning from how users interact with videos. Whether it’s short reels, long vlogs, or DIY tutorials, the algorithm now surfaces content that feels more relevant.
Facebook also revealed that its system now shows 50% more reels from creators on the same day they are published. This ensures users see newer, trendier content without delay. Longer reels are becoming increasingly popular too—videos over a minute now make up a quarter of reels from creators with more than 10,000 followers and over half of Facebook’s total watch time.
Users can now guide what they want to see
Facebook is adding more feedback tools so users can fine-tune their experience. You can tap “Not Interested” on a reel or report comments that don’t fit the tone of the discussion. These signals directly inform the recommendation engine, refining what shows up in your feed.
The Save feature is also getting an upgrade. Users can now easily collect favorite reels and posts in one place, helping Facebook understand preferences even better. The company noted that this kind of engagement has already led to longer watch times globally.
New ways to connect with friends through reels
Beyond better recommendations, Facebook is making Reels more social. A new feature called friend bubbles lets users see which reels their friends liked. Tapping a bubble opens a private chat, making it easier to discuss shared interests or discover content together.
Early feedback shows that users enjoy seeing what their friends are into and reconnecting through shared videos—something that brings Facebook back to its community-driven roots.
AI-powered discovery inside the Reels player
Facebook is also testing AI-powered suggested searches within the Reels player. Users can explore related topics and discover more content without leaving the video screen. This feature helps people dive deeper into their favorite subjects, from cooking and gaming to travel and tech.
These updates mark a clear shift toward personalization, giving users more influence over what they watch and how they connect. For Facebook, it’s another step in making the platform a dynamic, interest-driven hub for both creators and viewers.
