Highlighted Content in the App to Make Conversations Interesting
Meta’s text-first platform, Threads, just took a big leap. After two years of steady growth, Threads is finally rolling out direct messaging, making one-on-one chats possible inside the app.
This update brings a long-requested feature to life. Users can now slide into DMs directly on Threads, just like on Instagram. But it comes with guardrails. For now, only followers or mutual Instagram followers over 18 can message each other.
Meta says privacy remains key. The messaging system uses its existing safety tools and account protections. That means safe and secure private chats, without bots or spam overload.
More Messaging Features Are on the Way
While this first rollout keeps things simple, Meta has teased a few upcoming upgrades:
- Message controls to let you decide who can message you.
- Group chats for topic-focused conversations.
- Inbox filters so you don’t miss what matters most.
So yes, this is just the beginning. Messaging is shaping up to be a major part of Threads’ evolution.
Say Hello to the Threads Highlighter
Along with private chats, Threads is also getting more visual. Meta has launched the Threads Highlighter, a design element that draws attention to engaging posts and trending conversations.
You’ll first spot it around discovery feeds and Trending Topics. It’s meant to surface interesting perspectives and keep important threads in the spotlight. Expect it to appear in more places soon.
It’s a smart move. As the social media grows, users need better ways to find content that sparks thoughtful conversations. The highlighter helps with that, without changing how the app feels.
Threads is Carving Its Own Space
More than a third of daily users on it follow different people than they do on Instagram. That’s a strong sign that Threads is building its own community, with its own rules, rhythm, and content vibe.
Meta is leaning into that trend. These updates aren’t about copying Instagram or Facebook — they’re about making Threads feel more complete. With messaging and smart content discovery, Threads moves closer to becoming the kind of social app where users stay and engage.
Year Three is About Connection and Creativity
As Threads enters its third year, Meta is focused on community growth. Messaging brings depth to conversations, while the highlighter celebrates standout posts. Both updates aim to make the platform a go-to place for real-time sharing and discovery.
Whether you’re on Threads for news, niche topics, or hot takes, these updates make it easier to connect, chat, and find what matters.
