A New AI Fashion Tool is Here
Google has launched Doppl, an AI-powered virtual try-on app that lets you see how clothes look on a digital version of yourself. Available for free on iOS and Android (in the U.S.), this Google Labs experiment aims to make outfit discovery more interactive, visual, and personalized.
Doppl builds on earlier tools introduced in Google Shopping, where users could upload a selfie to see how a garment fits on different body types. Now, Doppl takes that a step further — letting you try outfits by uploading images or screenshots from anywhere.
See your style in motion
One of the most exciting features of Doppl is that it animates your outfit choices. The app transforms static images into short AI-generated videos. These moving visuals can help users better understand how a garment might look in real life — from fabric flow to fit.
This shift from still try-ons to dynamic visuals could redefine how shoppers interact with fashion online, giving more confidence before clicking “Buy.”
Use Any Photo, Anytime
Whether it’s a screenshot from Instagram, a photo of your friend’s outfit, or a look spotted at a thrift store — you can now upload it to Doppl. The app instantly creates a virtual version of you wearing that style.
Doppl also allows you to save and share your looks, making it easy to get feedback or just have fun curating your fashion identity.
What Sets Doppl Apart?
Other platforms like Amazon and Walmart already offer basic virtual try-on tools, mostly for accessories or limited apparel ranges. However, Doppl opens up a broader canvas. It works with any outfit image and adds AI motion to simulate the feel of the look.
This makes Doppl not just a shopping assistant but also a style discovery app. It helps users experiment with looks they might not have considered before.
Still Experimental, But Promising
Google has positioned Doppl as an experimental release under its Labs initiative. That means it’s still evolving. The company acknowledges that the fit and look may not always be perfect — but feedback will help shape its future versions.
The broader aim is clear: to simplify and enhance online shopping for clothes by giving users more visual tools. It also points toward the growing role of AI in personal style discovery, making it a space to watch closely.
