An AI-First Web Experience on Your Desktop
AI is changing how we browse, search, and work online. We already have Google search offering AI summaries of our searches. At the same time, ChatGPT, Perplexity are changing online search. The Browser Company, best known for creating Arc, believes it’s time to rebuild the browser for this new age by bringing together the power of AI and search.
Arc Bows Out, Dia Steps In
Arc, despite its loyal fan base, failed to scale. The Browser Company admits the learning curve was too steep for many. So they made a bold decision — halt Arc’s development and start fresh with a browser that puts AI front and center.
The result? Dia — a Chromium-based browser with a built-in AI assistant and tools that simplify your workflow.
Meet Dia: A Browser That Works Like a Smart Assistant
Dia looks familiar because it’s built on Chromium. But its core is deeply different. Its URL bar doubles as a chat interface where you can search, ask questions, or summarize documents. No need to jump between ChatGPT, Perplexity, or Claude anymore.
What makes Dia unique is how naturally AI fits into your browsing flow. Ask it to draft content based on your open tabs or explain a concept across multiple pages. You can also set your preferences just by chatting — choose how it writes, speaks, or codes for you.
History and Skills: Personal AI Meets Productivity
Dia comes with two powerful tools: History and Skills.
With History (opt-in), the browser uses seven days of your browsing data to give better answers. That means more personalized results without the need to repeat context.
Skills is where things get fun. You can ask Dia to create shortcuts or layouts for specific tasks — kind of like building mini browser apps without knowing how to code.
The AI Browser Race Is On
Dia isn’t alone. Opera, Chrome, and even Brave are adding AI features. But The Browser Company hopes Dia’s design-first and AI-first approach will set it apart.
All Arc users get access to Dia immediately. And current Dia beta users can now invite others to try it out.
What This Means for Browsers Going Forward
Traditional browsers face tough competition. As AI becomes part of our daily work and research, people want tools that keep up. Dia represents a shift from passive browsing to active digital assistance.
And that’s what makes this moment critical — AI might just make the old way of browsing feel obsolete.
