News in short

• Bluesky is expanding Attie beyond AI-powered custom feeds to website, game and quiz creation.
• The tool aims to help people build interactive experiences without traditional software development skills.
• Attie’s creations will run on the AT Protocol, which powers Bluesky and other decentralised social apps.
• Users can bring their own AI models or use open-weight options to build projects.
• Bluesky is also working on private-data support for AT Protocol, with a wider rollout planned by the end of 2026.

Bluesky is expanding its AI ambitions with new features for Attie, its experimental creation platform. The update will let users build websites, quizzes, games, polls and other interactive experiences.

Announced by Bluesky CEO Toni Schneider at TechCrunch Disrupt 2026 on October 15, the move takes Attie beyond its original focus on creating custom social feeds. It aims to make software creation accessible to people without traditional coding skills.

The expansion also gives Bluesky another way to attract creators and communities beyond its main social networking app.

Attie brings AI creation to social communities

Attie initially focused on using AI to help people build personalised feeds. Its new capabilities extend that approach to interactive projects designed for individuals, friends and online communities.

Schneider described the idea as “social vibe coding”, where people can build digital experiences for a group rather than work on isolated projects.

Traditional AI coding tools often focus on helping one person create an application. Attie aims to connect that creation process with a social network where people can discover and use what others build.

The platform will also draw on users’ public Bluesky profiles to suggest projects they might want to create. Users can bring their own AI models or use open-weight options to develop their ideas.

This approach could make it easier to create small, purpose-built experiences. These could include quizzes for friends, community polls, simple games or websites for shared interests.

However, the announcement does not establish how much coding knowledge users might still need for more complex projects.

AT Protocol could help creators reach an audience

A key part of Attie’s approach is its connection to the AT Protocol, also known as ATProto. The protocol powers Bluesky and other decentralised social applications.

Attie’s creations will live on this wider ecosystem, linking them to the infrastructure behind Bluesky rather than leaving them as standalone projects.

Bluesky COO Rose Wang highlighted distribution as a key advantage. AI tools have made building software easier, but finding users for a new product remains a challenge.

By connecting creations to Bluesky’s audience, Attie could help creators share their work with people who may want to use it. The platform’s connection to users’ AT Protocol identities could also provide a social layer around these experiences.

Bluesky reported 47 million registered users at the time of the announcement. However, its expansion comes as the company faces questions about engagement on its main social app.

Bluesky looks beyond its core social app

Attie forms part of Bluesky’s broader effort to encourage more activity among developers and communities. The company is exploring ways to make its decentralised ecosystem useful for more than public conversations and social feeds.

Another planned development is support for private data on AT Protocol. Schneider said developers had identified this as a major request. The feature is in alpha testing, with a broader rollout planned by the end of 2026.

Private-data support could expand the types of experiences developers can build on the protocol. However, its eventual capabilities will depend on how Bluesky implements the feature and makes it available.

For now, Attie represents a broader experiment in AI-powered creation. Instead of treating AI as a tool for building software alone, Bluesky wants people to create experiences that communities can discover and use together.

Its success will depend not only on how easily users can build these projects, but also on whether those projects attract sustained participation.