News in Short

• Haier has launched the In-Vista five-door refrigerator and M3 Series washing machine in India.
• The In-Vista refrigerator costs ₹2,59,990, while the M3 washing machine starts at ₹1,30,000.
• The refrigerator features five cooling zones, 12 storage sections and an automatic door-closing mechanism.
• The M3 washing machine combines a 10kg main drum with two 1kg drums.
• Both appliances are available through Haier’s online store and authorised offline retailers.

Haier has expanded its premium home appliance portfolio in India with two products focused on storage flexibility and laundry convenience. The company unveiled the In-Vista five-door refrigerator and M3 Series washing machine at its Elevate With Haier event in Noida.

Haier claims the In-Vista is India’s first five-door refrigerator. Meanwhile, the M3 Series is positioned as the country’s first washing machine with an integrated triple-drum design.

The new appliances target households looking for more specialised ways to manage food storage and laundry. Both products also carry premium price tags, placing them in a segment where convenience and distinctive features become important buying considerations.

Haier In-Vista refrigerator price in India

The Haier In-Vista Five-Door Side-by-Side Refrigerator is priced at ₹2,59,990 in India. It is available in an Ornate Black finish.

The refrigerator is available through Haier’s online store and authorised offline retail outlets. Its design combines five doors with a gap-free installation approach that Haier calls Free Standing Built-In technology.

Hydraulic hinges allow the doors to open up to 113 degrees. The refrigerator also features an automatic closing mechanism that activates when a door reaches a 45-degree angle.

These design features aim to make the appliance easier to integrate into modern kitchens while simplifying everyday access to stored food.

Five cooling zones and 12 storage sections

The In-Vista refrigerator uses what Haier calls a Family Care layout. It divides the interior into five dedicated cooling zones and 12 storage sections.

The five zones include the Fridge Zone, MRA Fresh Zone, Magic Convertible Zone, Freezer Zone and Deep Freeze Zone. This arrangement gives users separate areas for different types of food and storage needs.

The MRA Fresh Zone uses Haier’s MRA Fresh Technology. The company claims it reduces oxidation and maintains humidity above 90% in sealed environments.

The refrigerator also features a black stone finish, soft-glow lighting and sensor-activated illumination. Haier says its 270-degree interior lighting improves visibility across the storage compartments.

Haier M3 Series washing machine price and design

The Haier M3 Series washing machine starts at ₹1,30,000 in India. Its main attraction is an integrated triple-drum system that combines three separate washing compartments.

The machine includes a 10kg primary drum and two smaller drums, each with a 1kg capacity. Users can wash delicate garments, innerwear, baby clothes, sportswear and whites separately from the main laundry load.

The design also allows all three drums to operate simultaneously. Haier says this can help households manage different types of laundry without running separate cycles one after another.

For families with varied laundry requirements, the additional compartments could offer greater flexibility. However, buyers will need to weigh that convenience against the machine’s premium starting price.

AI Wash, Smart Dose and faster laundry cycles

Haier says the M3 Series washing machine can complete a load in 39 minutes. The company claims this reduces typical washing time by up to 37%.

The machine also includes the AI Wash suite, which brings AI-powered functions to the laundry process. Smart Dose automatically dispenses the required quantity of detergent and fabric softener.

Meanwhile, AI Smart Control allows users to manage different washing machine functions through their smartphones.

These features aim to reduce manual intervention during laundry. The triple-drum design adds another layer of convenience by allowing separate loads to run at the same time.

However, the actual time savings will depend on the selected cycle, laundry type and load conditions.

What Haier’s new appliances offer Indian households

The In-Vista refrigerator and M3 Series washing machine take different approaches to household convenience. The refrigerator focuses on organising food across dedicated cooling zones, while the washing machine separates laundry into three independently usable drums.

Their premium pricing means both appliances are aimed at buyers willing to pay more for specialised features. The refrigerator may appeal to households seeking flexible food storage, while the M3 Series could suit families that regularly wash different garment types.

Haier’s claims around freshness, washing speed and convenience will be important considerations for buyers. Ultimately, their value will depend on how effectively these features fit into everyday household routines.