News in Short
- Mivi has confirmed its entry into India’s smartphone market with its first handset.
- The phone will be available for purchase through Flipkart.
- The teaser shows a flat rear panel with rounded corners and at least one green colour option.
- Mivi has not revealed the phone’s name, launch date, price or specifications.
Mivi is set to enter the Indian smartphone market with its first handset. The company has started teasing the upcoming smartphone through a marketing poster on Flipkart, revealing some details about its design and availability.
The poster confirms that Mivi’s first smartphone will be sold in India via Flipkart. However, the company has not yet revealed the phone’s name, launch date, specifications or price.
Mivi First Phone Design Teased
The Flipkart teaser shows the upcoming Mivi smartphone with a flat rear panel and rounded corners. The phone will be available in at least one green colour option, although Mivi has not confirmed whether more colour variants will launch.
The teaser does not reveal details about the display, cameras, processor, battery or charging capabilities. Mivi is also yet to announce the official name of the handset.
Mivi currently focuses primarily on audio products. Its portfolio includes TWS earbuds, Bluetooth speakers, AI-powered earbuds, soundbars and speakers. The smartphone launch will mark the company’s expansion into a new product category.
Entery Into Smartphone Market After Fire-Boltt
Mivi’s smartphone entry comes soon after Fire-Boltt, another brand better known for its consumer electronics products, announced its move into the smartphone market. Fire-Boltt has introduced the Boltt sub-brand for its first smartphones.
The Boltt Ace 5G and Boltt Evo 4G are also set to go on sale through Flipkart. Like Mivi’s upcoming handset, the Boltt phones bring a consumer electronics brand into India’s competitive smartphone market.
Mivi has reportedly also hired a smartphone industry veteran as part of its preparations for the new category. However, the company has yet to disclose further details about its smartphone strategy.
For now, Mivi has confirmed its smartphone entry and Flipkart availability, while key details such as the launch date, pricing, specifications and official product name remain unknown.
