Key Highlights

• Reto Project has unveiled the Kodak EC35 reusable 35mm film camera for $34.99.
• The compact camera features a 25mm lens, built-in flash, and fully mechanical operation.
• It is designed as an affordable alternative to disposable film cameras.
• The Kodak EC35 is available in seven color options and supports standard 35mm film.

Film photography continues to make an unexpected comeback. The new Kodak EC35 aims to make analog photography more accessible than ever. Reto Project has introduced the reusable 35mm film camera at a starting price of $34.99. It offers a compact, easy-to-use alternative to disposable cameras while embracing the growing demand for vintage photography.

The latest launch arrives as more photographers and content creators rediscover film for its distinctive look, tactile shooting experience, and slower, more intentional approach to photography.

What Is the Kodak EC35?

The Kodak EC35 is a reusable 35mm film camera developed by Reto Project under the Kodak branding. Unlike disposable cameras that are thrown away after one roll of film, the EC35 is designed for repeated use. This makes it both a more sustainable and cost-effective option over time.

Rather than targeting experienced photographers, the camera focuses on beginners and casual users who want a straightforward entry into analog photography without complicated settings.

Its lightweight body, pocket-friendly dimensions, and simple controls position it as an everyday carry camera for travel, street photography, family gatherings, and spontaneous moments.

What Features Does the Kodak EC35 Offer?

The Kodak EC35 keeps things intentionally simple.

It features a 25mm two-element acrylic wide-angle lens paired with a fixed f/10 aperture and a fixed 1/100-second shutter speed. This eliminates the need to manually adjust exposure settings, allowing users to concentrate on composition instead.

Film loading, winding, and rewinding remain entirely manual, preserving the authentic shooting experience associated with classic film cameras.

For low-light situations, the camera includes a built-in automatic flash powered by a single AA battery.

One thoughtful addition is the sliding lens cover. Besides protecting the lens when the camera is not in use, the cover also acts as a shutter lock, preventing accidental exposures while the camera is stored in a pocket or bag.

An optical viewfinder completes the minimalist design, giving photographers a traditional framing experience without digital screens or electronic distractions.

Why Is Film Photography Becoming Popular Again?

The resurgence of film photography has been building steadily over the past few years.

Many photographers appreciate the unique colors, grain, and character that film produces naturally. Others enjoy the slower creative process, where every frame matters because there are no unlimited retakes.

Social media has also played a role in popularizing analog photography, with younger creators embracing vintage aesthetics and physical prints alongside digital content.

Manufacturers have responded by introducing new reusable film cameras that lower the cost of entering the hobby while reducing waste created by single-use cameras.

The Kodak EC35 fits squarely into this trend by combining simplicity, affordability, and sustainability.

Designed for Everyday Use

Weighing only 102 grams, the Kodak EC35 is built from durable ABS plastic to remain lightweight and portable.

Reto Project is offering the camera in seven colors: Midnight Black, Vanilla White, Butter Yellow, Lavender, Powder Blue, Blush Pink, and Avocado Green. Each version features a contrasting lens cover, giving the camera a playful retro appearance.

The company is also selling a bundle priced at $45 that includes a carrying strap and a 24-exposure roll of Kodak Ultramax 400 film, allowing buyers to start shooting immediately.

The minimalist design deliberately avoids advanced features such as manual focusing, exposure controls, or double-exposure modes, making it approachable for first-time film photographers.

Price and Availability

The Kodak EC35 is priced at $34.99 for the standalone camera. Customers who want an out-of-the-box shooting experience can opt for the $45 bundle that includes Kodak Ultramax 400 film and a carrying strap. The camera is currently available through the Reto Project online store.