AI wearables are taking the tech world by storm. From rings and pendants to AI pins, these smart devices are gaining popularity. The Humane AI Pin, for example, has captured attention in the West. But a question remains: why has India not seen an innovative hardware startup emerge? The country’s tech ecosystem remains heavily focused on software.
However, Bengaluru-based startup NeoSapien is trying to change that. Recently funded by Namita Thapar from Shark Tank India, NeoSapien is developing AI pendants known as the ‘second brain.’
NeoSapien’s AI-powered pendants go beyond being fashionable accessories. They capture conversation data, help book cabs, draft emails, and enhance memory retention. According to co-founder Dhananjay Yadav, 75% of global data has been created in the last five years, but humans retain only 2%. NeoSapien’s solution aims to bridge this gap.
What’s Holding India Back?
The hardware space in India faces numerous obstacles. Dhananjay explains, “Hardware is difficult because you need to be like a maniac.” Challenges include hardware failures, software glitches, and connectivity issues. But the biggest hurdle is investor scepticism. One investor even questioned NeoSapien’s potential, claiming no innovative hardware startup had emerged from India.
Why are investors hesitant? Hardware startups require substantial upfront investments, making them high-risk ventures. Unlike software, which scales rapidly, hardware takes time, expertise, and significant funding. Additionally, Chinese brands dominate the Indian wearables market, making it tough for local startups to compete.
Government’s Role in Changing the Game
Dhananjay believes that government support is crucial. Tax incentives and dedicated funding for hardware innovation could make a difference. Industries like space tech and electric vehicles (EVs) have thrived with government backing. Why not AI hardware?
Another reason for the slow growth in hardware is cultural. In the US, platforms like Kickstarter allow consumers to pre-order and support new products. India lacks such platforms, making it harder for hardware startups to gain early traction. Dhananjay stresses the need for similar ecosystems to foster innovation.
The Future: Is Change Coming?
Despite these challenges, there is hope. NeoSapien remains confident that successful hardware startups will eventually shift investor perception. Big tech giants are already showing interest. OpenAI recently filed a patent for AI-powered wearables, including smartwatches and jewellery.
Global entrepreneurs like Naval Ravikant are also diving into hardware. Inspired by Elon Musk’s ventures, Ravikant believes that hardware is the next big frontier. His interest underscores the growing belief that hardware is crucial for future tech innovation.
