The competition in artificial intelligence is getting more intense. Meta, led by Mark Zuckerberg, is taking a bold step by launching a standalone Meta AI app. This move positions Meta directly against AI leaders like OpenAI, Google, and Microsoft. The company wants Meta AI to be the world’s most-used chatbot by the end of the year.
Why Meta AI is Going Solo
Since its debut in 2023, Meta AI has been integrated into Facebook, Instagram, WhatsApp, and Messenger. However, users have only been able to access it within these apps. Now, Meta plans to release a dedicated app, expected to be available in the second quarter of 2025.
Mark Zuckerberg has shown strong support for this idea. When a Threads user suggested a separate Meta AI app, he responded with a red “100” emoji, showing full agreement. This confirms Meta’s commitment to expanding its AI ecosystem.
Meta AI to Offer Paid Subscription Model
Meta is also working on a paid subscription for its AI chatbot. This will follow the footsteps of OpenAI’s ChatGPT Plus and Microsoft’s Copilot Pro, which charge for premium features.
Meta’s finance chief, Susan Li, has already hinted at this monetization plan. She spoke about paid recommendations and premium AI experiences as ways to generate revenue in the future.
Sam Altman’s Reaction to Meta’s AI Move
OpenAI CEO Sam Altman had a subtle but pointed response to Meta’s news. Shortly after the announcement, he posted on X, saying, “ok fine maybe we’ll do a social app.”
Meta AI’s Growing Popularity
Meta AI already has a vast reach, with 700 million active users as of January 2025. The most engagement comes from WhatsApp, followed by Facebook. However, its standalone website has far fewer visitors compared to competitors like ChatGPT and Google Gemini.
Meta is working hard to change this. Employees working on AI projects reportedly face intense pressure, with some working seven days a week to stay ahead in the race.
The Competitive AI Landscape
Other tech giants are also moving fast. Google and Elon Musk’s xAI have recently launched standalone AI apps. Google’s Gemini and Musk’s Grok have expanded beyond their initial platforms, giving users direct access to AI tools.
Despite rising competition, ChatGPT remains the most popular AI app, according to a report by Sensor Tower. It is followed by Google Gemini, ByteDance’s Doubao, and Microsoft’s Copilot.
What’s Next for Meta AI?
Meta is betting big on artificial intelligence. Zuckerberg has emphasized that AI, along with smart glasses and social media, will shape the company’s future. By launching a standalone Meta AI app, Meta aims to solidify its place as a leader in the AI revolution.
