The Indian smartphone market saw significant shifts in Q4 2024, with Vivo securing the top position, Apple making its way into the top five, and Xiaomi leading the overall CY2024 market share. According to the latest report from CyberMedia Research (CMR), these changes indicate evolving consumer preferences and the growing demand for premium smartphones.
Key Highlights of Q4 2024 Smartphone Market in India
- Vivo led the Indian smartphone market with an 18% share in Q4 2024.
- Xiaomi followed at 15.2%, while Samsung stood at 15.1%.
- Oppo secured fourth place with 11.4% share.
- Apple entered the top five for the first time, capturing 11% market share, driven by a 72% YoY growth.
- Samsung’s affordable segment witnessed a 27% YoY decline.’
Annual Performance: CY2024 Smartphone Market Share’
- Xiaomi emerged as the top smartphone brand of 2024 with 18% share.
- Samsung (16.9%) and Vivo (16.7%) followed closely.
- 5G and Premium Smartphone Segment Growth
- Vivo led the 5G smartphone market with 19% share, followed by Samsung at 18%.
In the premium 5G segment (above ₹25,000)
- Samsung held 28% share.
- Apple secured 25% share.
- Vivo took 15% share.
- The premium smartphone category, including ₹50,000 – ₹1 lakh and above ₹1 lakh, saw 10% and 25% growth, respectively.
Budget & Feature Phone Trends
- Sub-₹10,000 5G segment saw a massive 80% YoY growth.
- Phones below ₹7,000 grew by 1% YoY, while the ₹7,000 – ₹25,000 segment declined by 7%.
- 2G feature phones declined 22% YoY, and 4G feature phones fell 59% YoY.
Brand-Specific Growth
- Nothing registered 800% YoY growth, driven by its Nothing 2a series and CMF lineup.
- Motorola saw a 48% YoY increase.
Chipset Market in India
- MediaTek dominated with a 52% market share.
- Qualcomm followed with a 26% share.
What This Means for Consumers
- More 5G options: The rapid growth of budget 5G smartphones means that consumers can now access high-speed connectivity at affordable prices.
- Premium smartphones on the rise: With Apple and Samsung increasing their presence in the premium segment, buyers can expect more high-end features and AI-driven innovations.
- Feature phones declining: The shift towards smartphones continues as more consumers move away from traditional feature phones.
Upcoming market trends
- The first half of 2025 is expected to remain tough, but brands will focus on premium devices and AI-powered features.
- The Indian smartphone market is evolving quickly, with affordability, innovation, and 5G technology shaping consumer choices.
Stay tuned for more updates on the latest tech trends!
