Google has decided to remove its AI assistant, Gemini, from the main Google app on iOS. The company now wants users to download the separate Gemini app from the App Store. This change aims to help Google compete with popular AI chatbots like ChatGPT, Claude, and Perplexity. However, some worry this move could limit Gemini’s reach, as many users may not want to download another app.
Why Did Google Make This Move?
Google hopes that the standalone Gemini app will offer a better user experience. By separating Gemini from the main Google app, Google can introduce new AI features faster. The company also wants Gemini to stand out in the growing AI assistant market. Competing directly with other AI apps could help Google gain more users who are looking for advanced AI tools.
But there’s a catch. Google’s main app already has millions of users. Asking them to download another app could result in a drop in Gemini usage. Some users may simply not bother to install the new app. This strategy could affect how widely Gemini is used in the long run.
What Features Does the Gemini App Offer?
The standalone Gemini app offers several exciting features. Users can interact with Gemini using text, voice, or the camera. One major feature is Gemini Live, which allows voice conversations with the AI assistant. Users can also connect Gemini to other Google services like Search, YouTube, Maps, and Gmail.
The app helps users plan trips, explore topics, create images, and get AI-generated summaries and deep dives. With these features, Google hopes to provide a more powerful and integrated AI experience.
What About Gemini Advanced?
Google also offers Gemini Advanced through the iOS app. Users can access it by upgrading to the Google One AI Premium plan. The subscription is available as an in-app purchase. This premium version unlocks additional features and more advanced AI capabilities.
How Will Users Be Affected?
iOS users trying to access Gemini through the main Google app will now see a full-screen message. It will inform them that “Gemini now has its own app” and provide a link to the App Store. Google’s email to customers also reminds users that Gemini might still make mistakes. Therefore, users should double-check any AI-generated responses.
This change could lead to a temporary decline in Gemini usage as some users may not switch to the new app. However, those who do make the switch will enjoy a more tailored experience.
We Think
Google’s decision to push users toward the standalone Gemini app for iOS is bold. It could boost Gemini’s presence in the AI chatbot market. But at the same time, it risks losing users unwilling to download the new app. The separate app offers enhanced features and improved AI interactions, making the switch worthwhile for many users.
