Google’s AI-Powered Shopping Feature Makes Fashion Search Easier
Google has introduced a new AI image feature in its Shopping tab, making it easier for users to find clothes that match their imagination. The feature, called “Vision Match,” allows users to describe a clothing item in their own words and get the closest available matches for purchase. Along with this, Google is expanding its AR beauty and virtual try-on tools, offering a more interactive shopping experience.
What is Vision Match?
Vision Match is a powerful AI image tool that helps users shop smarter. Instead of searching for specific product names, shoppers can type a description of what they want. The AI then generates suggestions based on the description and shows matching options available for purchase. This feature is designed to make online shopping more intuitive and personalized.
The tool is now available on mobile devices in the U.S. To try it, users can type their clothing idea into Google Search and look for the “Can’t find it? Create it” prompt. Alternatively, they can go to the Shopping tab and select “Create & Shop” in the left panel.
AI Image Feature Has Been in Testing Since 2023
Google has been testing AI image feature as an experiment in its Labs program since 2023. Now, after positive feedback from early users, the company has rolled it out to a wider audience.
With AI’s ability to understand natural language and fashion trends, users no longer need to browse through endless pages of products. Instead, they can simply describe what they want, and the AI finds it for them.
Expanding AR Beauty for Makeup Shopping
Alongside Vision Match, Google is enhancing its AR beauty feature. This tool allows users to try on multiple makeup products at once, making online beauty shopping more engaging and realistic.
Now, users can experiment with lipsticks, mascaras, eyeshadows, and eyeliners from top brands like E.L.F., Fenty, and Glossier. To use this feature, shoppers can search for a makeup trend, such as “soft glam,” and then click on “See the looks on you” followed by “Try it on.”
This update makes it easier for customers to mix and match makeup products before purchasing, reducing the guesswork in online beauty shopping.
Virtual Try-On Expands to More Clothing Categories
Google’s virtual try-on tool is also getting a major upgrade. This feature, introduced in 2023, helps shoppers see how clothing items look on real models of different body sizes.
Initially available for tops, the virtual try-on now includes pants and skirts from hundreds of brands. Shoppers can view clothing on models ranging from XXS to XXL, providing a realistic shopping experience. This update ensures better purchasing decisions and reduces the chances of returning items.
AI Continues to Improve Shopping Experience
Google has been integrating AI into its shopping tools for several years. In 2023, it introduced AI-generated summaries in search results. These summaries provide key product details, helping users make informed choices.
For example, when searching for a winter jacket, Google now offers essential tips on factors like insulation, water resistance, and durability. This small yet impactful feature makes shopping more efficient and informed.
Relevance of Google’s AI Shopping Features
These AI-powered updates are reshaping online shopping. With Vision Match, users no longer need to know the exact name of a product. Instead, they can search based on imagination and preferences. The AR beauty and virtual try-on features further enhance personalization, making online shopping as convenient as visiting a store.
What’s Next for AI Shopping?
Google is continuously working on improving its AI image capabilities. Future updates may include even more advanced visual search tools, allowing users to upload rough sketches or combine multiple style ideas into one search.
As AI technology advances, shoppers can expect an even smarter, faster, and more personalized experience when looking for fashion and beauty products online.
Google’s AI-powered shopping tools are transforming how users find and purchase clothing and beauty products. With Vision Match, AR beauty, and virtual try-on, the company is making shopping easier, faster, and more interactive.
