Apple Considers Outsourcing Siri’s AI Brain
Apple is reportedly in early talks with Anthropic and OpenAI to enhance Siri using external AI models. According to Bloomberg, the company may integrate third-party large language models (LLMs) into Siri rather than relying entirely on its in-house AI development.
The company is exploring how these external models can be tested on its own cloud systems. However, no final decision has been made, and the discussions remain at an early stage.
Siri’s Upgrade Timeline Remains Unchanged
In March, Apple had said improvements to Siri’s AI capabilities would not roll out before 2026. The company did not explain the delay. Internally, Apple reshuffled its executive team in response to slow progress. Mike Rockwell, known for his work on Apple’s Vision Pro, now leads the Siri AI efforts.
Bloomberg earlier reported that CEO Tim Cook lost confidence in AI chief John Giannandrea’s ability to deliver on time, prompting the leadership change.
Opens Its AI Tools to Developers
At its Worldwide Developers Conference (WWDC) held this June, the company focused on practical AI features like real-time call translation. Software chief Craig Federighi revealed that developers would soon get access to its internal AI models. Apple will also support code completion tools from both OpenAI and its own library inside Xcode.
This shows that while Apple is developing its own AI, it is open to working with other industry leaders to accelerate progress.
Why It May Rely on Anthropic or OpenAI?
Unlike rivals like Google and Microsoft, Apple has taken a slower path in the generative AI race. Partnering with Anthropic or OpenAI could help Apple play catch-up in the intelligent assistant market.
Apple has reportedly asked both firms if they can adapt their models for its infrastructure. Anthropic, backed by Amazon, declined to comment. Apple and OpenAI also did not respond to Reuters’ queries.
Siri’s Future Relies on Other LLMs
This shift could signal a major change in how the company handles its AI strategy. Traditionally, the company has preferred building its own systems. But the complexity of modern LLMs may have pushed the brand to reconsider that approach.
As more users expect Siri to match ChatGPT or Google Assistant, Apple may need outside help to deliver smarter responses.
